Own advice offer development, synthesizing market, client, and performance insights into clear recommendations; develops robust business cases for high-conviction offer components.
Support go-to-market strategy execution for advice offers by partnering with segment marketers, sales, client experience teams to ensure differentiated positioning.
Conduct and interpret wealth management market and competitive assessments, developing insights and recommendations around growth opportunities, pricing strategies, and overall competitive positioning.
Monitor the health of the advice offer suite, identifying enhancement opportunities based on adoption trends, and evolving market dynamics.
Define business requirements for strategic growth capabilities, collaborating with cross-functional partners to prioritize, design, and implement new capabilities that support long-term growth objectives.
Design, test, and refine client engagement strategies that increase conversion into advice offers; partners with key stakeholders (segment marketers, data analytics) to assess and continuously improve outcomes.

\nQualifications\n

Required:

Bachelor's degree or the equivalent combination of education and relevant experience AND\n
8+ years of relevant work experience\n
Demonstrated success leading complex, cross-functional strategic initiatives from concept through implementation\n

Preferred:

Experience in Wealth Management, including marketing, go-to-market strategy, sales or management consulting\n
MBA or advanced business degree\n
Proven ability to collaborate effectively across functions such as market research, marketing, sales, advisory, and client experience\n
Experience developing and executing data-driven client engagement and conversion strategies\nFINRA Requirements\nFINRA licenses are not required and will not be supported for this role.\nWork Flexibility\nThis role is eligible for full time remote work.\nBase Salary Ranges\nPlease review the job posting for the location of this specific opportunity.\n$122,000.00
$209,000.00 for the location of: Maryland, Colorado, Washington and remote workers\n$135,000.00
$230,000.00 for the location of: Washington, D.C.\n$153,000.00
$261,000.

00 for the location of: New York, California\nPlacement within the range provided above is based on the individual's relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.\nThis job posting is expected to be available until:\n10/14/2026\nCommitment to Diversity, Equity, and Inclusion\nAt T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment w associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.\nBenefits\nWe value your goals and needs, at work and in life. As an associate, you'll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.\nFeatured employee benefits to enrich your life:\n

\nCompetitive compensation\n
\nAnnual bonus eligibility\n
\nA generous retirement plan\n
\nHybrid work schedule\n
\nHealth and wellness benefits, including online therapy\n
\nPaid time off for vacation, illness, medical appointments, and volunteering days\n
\nFamily care resources, including fertility and adoption benefits\nLearn more about our benefits.

\nT. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law....Visit the Employer site for more details","accountId","39636220","T. 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