Job Overview We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and utilize cutting-edge tools to engage audiences and drive measurable results. Your expertise will help shape our online voice, foster community relationships, and optimize marketing performance through data-driven insights. This paid position offers an exciting opportunity to make a significant impact in a fast-paced, creative environment dedicated to growth and excellence. Duties Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement. Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals. Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses. Monitor social listening trends to gather insights on audience sentiment, industry developments, and competitor activities. Analyze social media metrics using analytics tools such as Google Analytics and social media platform insights to measure campaign effectiveness and optimize future efforts. Coordinate with public relations teams to craft press releases, manage media relationships, and enhance brand reputation. Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI. Conduct keyword research for content optimization, SEO strategies, and digital marketing campaigns to improve visibility in search engines. Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for media editing and content creation. Track digital marketing performance through detailed reports on media performance analytics and marketing online analytics to inform strategic decisions. Qualifications Proven experience in social media management, digital marketing, or related fields with a strong portfolio of successful campaigns. Proficiency in social media platforms' management tools such as Hootsuite or Buffer. Skilled in content creation including graphic design (Adobe Photoshop, Illustrator), video editing, photography, and proofreading. Deep understanding of SEO best practices, social listening techniques, web analytics (Google Analytics), and marketing analytics tools. Experience managing paid advertising campaigns on Facebook Advertising or similar platforms. Strong written communication skills with the ability to craft engaging content tailored for diverse audiences. Knowledge of public relations strategies and relationship management within digital environments. Ability to monitor digital marketing performance metrics continuously and adapt strategies accordingly. Familiarity with media editing tools for creating visually compelling content that aligns with branding standards. A proactive mindset with excellent organizational skills to manage multiple projects simultaneously in a fast-paced setting. Join us as a Social Media and Marketing Manager to harness your creativity, analytical skills, and passion for digital storytelling! Bring your innovative ideas to life while helping us connect authentically with our community through impactful content and strategic campaigns—your expertise will be at the heart of our brand's growth!

Pay:

From $15.00 per hour

Benefits:

Employee discount Flexible schedule

Work Location:

Hybrid remote in Garnerville, NY 10923