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SI
Southcoast Interfaith Council
Social Media and Marketing Manager
Career Insights for Marketing Manager (General)
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Based on California data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$137,486 / year median in California
-3% projected decline
Job Description
Job Overview We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop compelling content, execute targeted campaigns, and analyze performance metrics to drive engagement and growth. Your expertise will help shape our online identity, foster meaningful relationships with our audience, and ensure our marketing strategies align with overall business objectives. This paid position offers an exciting opportunity to make a significant impact in a fast-paced, creative environment. Responsibilities Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement. Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and support marketing campaigns. Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and respond promptly to audience interactions. Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine marketing tactics. Execute paid advertising campaigns on platforms like Facebook Advertising to boost reach and conversions while optimizing ad performance through analytics. Analyze digital marketing performance using tools such as Google Analytics and web analytics platforms; prepare reports on key metrics including media performance analytics and marketing online analytics. Collaborate with public relations teams to craft press releases, manage media relations, and enhance overall brand reputation through strategic communication efforts. Stay current with social media trends, media editing tools, graphic design software like Adobe Photoshop and Adobe Illustrator, ensuring content remains fresh and innovative. Skills Proven experience in social media management, content creation, and digital marketing performance monitoring. Strong proficiency in social media platforms' management tools such as Hootsuite or Buffer. Expertise in graphic design using Adobe Creative Suite (Photoshop, Illustrator) for media editing and visual content creation. Knowledge of SEO principles, keyword research techniques, and how they influence social media content marketing strategies. Ability to analyze social media analytics data to measure campaign success and inform future initiatives. Excellent communication skills for engaging audiences through social media content writing and media editing tools. Experience with Facebook Advertising campaigns and digital marketing analytics tools like Google Analytics. Strong relationship management skills for collaborating across teams including public relations, branding, photography, and video editing professionals. Join us as a Social Media and Marketing Manager to harness your creativity, strategic thinking, and analytical skills—driving impactful campaigns that elevate our brand presence worldwide!