Job Overview We are seeking a dynamic and creative Marketing Manager/Visual Merchandiser to elevate our brand presence and craft captivating retail environments. This role combines strategic marketing expertise with innovative visual merchandising skills to drive customer engagement, enhance store aesthetics, and boost sales. The ideal candidate will be passionate about branding, possess a keen eye for design, and thrive in a fast-paced retail setting. You will lead the development of compelling visual displays, manage store layouts, and implement marketing initiatives that align with brand guidelines. This paid position offers an exciting opportunity to influence brand perception and create memorable shopping experiences across multiple locations. Responsibilities Develop and execute visual merchandising strategies that reflect brand identity and attract customers Create engaging photo and video content (Reels, TikToks, posts) Edit content for a polished, high-converting look Plan and publish multiple posts per week across Instagram, TikTok, and Facebook Manage and grow all social media accounts Develop and run paid ad campaigns (Meta Ads, Google Ads, etc.) Plan and execute email marketing campaigns (promotions, customer retention, product launches) Build and manage email lists and customer segmentation Support SEO efforts including keyword research, on-page optimization, and improving search visibility Monitor and optimize Google Ads campaigns for performance and ROI Stay up to date with current trends and adapt them to our brand Engage with followers, respond to comments/DMs, and build community Track and analyze performance (social, ads, email, SEO) and optimize strategy Design engaging store layouts, planograms, and display arrangements using tools like SketchUp, AutoCAD, Adobe Illustrator, and Adobe Photoshop Coordinate with retail teams to manage store merchandising operations, ensuring consistency with branding standards and retail procedures Create compelling visual content including illustrations and interior design concepts for promotional displays Oversee inventory management related to merchandising displays, ensuring optimal stock levels and effective product placement Lead a team of store associates in implementing visual standards, training on display setup, and maintaining store presentation excellence Collaborate on branding initiatives across digital platforms using Adobe InDesign and Adobe Creative Suite tools Ensure all visual elements adhere to brand guidelines, planograms, and layout design principles Monitor market trends in fashion retail and retail sales to keep displays fresh, relevant, and innovative Qualifications Proven experience in retail store environment with a focus on visual merchandising or interior design within fashion retail or similar sectors Strong proficiency in SketchUp, AutoCAD, Adobe Illustrator, Photoshop, InDesign, and other Adobe Creative Suite applications Knowledge of merchandising display arrangement, layout design, planograms, and retail merchandising procedures Excellent communication skills with the ability to collaborate effectively across teams in multiple languages (multilingual skills are a plus) Experience managing store merchandising operations including inventory control, pricing strategies, and sales promotion techniques Demonstrated leadership abilities with team management experience in a retail setting Familiarity with customer service principles and managing retail sales environments effectively Strong organizational skills with the ability to prioritize tasks efficiently in a fast-paced environment Knowledge of interior design principles applicable to retail spaces as well as fashion industry trends Technical skills such as proficiency in Node.js or illustration software are advantageous but not mandatory Join us if you're passionate about blending marketing innovation with creative visual storytelling! This role offers an inspiring environment where your ideas will shape the shopping experience while advancing your career in a vibrant retail setting.

Pay:

$28.00 - $32.00 per hour

Work Location:

Hybrid remote in Woodbridge, VA 22192