Job Summary We are seeking a dynamic and detail-oriented Website Administrator- Manager/Content Specialist to lead our online presence within the automotive industry. This role combines technical website management with creative content development, ensuring our digital platforms are engaging, optimized, and aligned with marketing strategies. The ideal candidate will possess a passion for automotive trends, digital marketing expertise, and a knack for enhancing user experience through innovative web solutions. Join us to drive impactful online campaigns, elevate our brand visibility, and deliver exceptional digital experiences to our audience. Duties Manage and maintain the company's website using content management systems on fully functioning custom site, ensuring seamless functionality and up-to-date content updates. Develop, curate, and optimize engaging content tailored to automotive audiences, including articles, blogs, product descriptions, and multimedia assets. Implement SEO strategies utilizing SEO tools and keyword research to improve organic search rankings and increase website traffic. Oversee paid advertising campaigns across platforms like Google Ads (AdWords), Facebook Advertising, and social media marketing channels to maximize reach and engagement. Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor site performance, user behavior, and campaign effectiveness; adjust strategies accordingly. Design visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for website banners, social media posts, and email marketing campaigns. Manage email marketing initiatives to nurture leads and promote automotive products or services effectively. Optimize website speed, responsiveness, and technical performance by working with HTML, CSS, JavaScript, and other coding languages. Conduct regular website audits to identify areas for improvement in SEO, user experience (UX), and accessibility standards. Lead social media management efforts by creating compelling social media advertising campaigns that resonate with target audiences in the automotive sector. Ensure all digital assets adhere to branding guidelines while maintaining consistency across platforms. Stay updated on the latest trends in digital marketing, paid search marketing (SEM), e-commerce integrations, and website management tools to keep our digital presence ahead of the curve. Experience Proven experience managing websites within the automotive or related industry is highly preferred. Strong proficiency in WordPress or similar content management systems with a portfolio demonstrating successful website projects. Demonstrated expertise in SEO tools (such as SEMrush or Moz), web analytics (Google Analytics), and marketing automation platforms. Hands-on experience with paid advertising campaign setup and management across Google Ads (AdWords), Facebook Advertising, and other paid media channels. Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite for content creation purposes. Knowledge of HTML, CSS, JavaScript for troubleshooting website issues and implementing custom features. Familiarity with web analytics reporting tools to interpret data insights for continuous improvement of digital campaigns. Experience in social media management across multiple platforms with a focus on automotive-related content is advantageous. Strong organizational skills with the ability to coordinate multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as we accelerate our digital footprint! This paid position offers an exciting opportunity to influence our brand's online journey through innovative content creation and strategic web management—fueling growth in the vibrant automotive landscape!

Pay:

$64,383.59 - $77,537.23 per year

Work Location:

Hybrid remote in Paterson, NJ 07522