We are seeking a dynamic and strategic Director of Membership and Marketing to lead our organization's efforts in expanding membership engagement and driving innovative marketing initiatives. This pivotal role combines visionary leadership with hands-on expertise in multichannel marketing, content creation, and data-driven strategies to elevate brand presence, foster community growth, and generate sustainable demand. This position serves as a visible ambassador for the YMCA, developing relationships with local businesses, community organizations, and residents, while leading initiatives that increase awareness of YMCA programs, services, and impact. Working collaboratively across all departments, this role helps strengthen the YMCA's presence throughout the community by creating meaningful partnerships, promoting membership opportunities, coordinating community events, and ensuring a welcoming environment for current and prospective members.

ESSENTIAL DUTIES

Membership Develop and implement strategies to increase membership and member retention. Monitor membership trends and recommend initiatives to achieve membership goals. Lead membership campaigns, promotions, and seasonal enrollment efforts. Analyze membership data and reports to identify opportunities for growth. Ensure prospective members receive exceptional customer service throughout the joining process. Oversee the daily operations of the membership desk to ensure efficient, accurate, and member-focused service. Supervise, coach, and support membership of desk staff, including hiring, onboarding, scheduling, training, performance management, and professional development. Establish and maintain customer service standards for the membership team, ensuring a welcoming and positive experience for all members and guests. Ensure membership staff are knowledgeable about YMCA programs, services, policies, and promotions to effectively assist members and support organizational goals. Monitor membership desk procedures, cash handling, and administrative processes to ensure accuracy, compliance, and operational excellence. Manage and maintain Mission Lens, ensuring information and communications are current, accurate, and aligned with organizational priorities. Oversee organizational phone communication systems, including maintaining and updating voicemail greetings, automated messages, holiday closures, and other recorded communications to ensure information is timely and accurate. Marketing Develop and execute annual marketing plans aligned with YMCA strategic goals. Manage social media platforms, website content, digital marketing, and email communications, AI-supported communication and marketing tools, as applicable. Create promotional materials including flyers, brochures, newsletters, and advertisements. Maintain brand standards across all marketing materials. Support the use and ongoing management of AI-based platforms and tools to enhance member communication, marketing efforts, engagement, and operational efficiency. Promote programs, events, memberships, and community initiatives using multiple communication channels. Track marketing performance and recommend improvements based on analytics. Community Engagement Represent the YMCA at community events, networking opportunities, and local meetings in regard to membership and other organizational needs as needed. Build relationships with local organizations to promote the YMCA and corporate memberships. Coordinate community outreach efforts to increase awareness of YMCA programs and services. Identify opportunities for collaborative events and partnerships that expand the YMCA's reach. Serve as an ambassador of the YMCA mission throughout the community. Events & Member Engagement Coordinate membership appreciation events, open houses, promotional activities and plan community events that attract new members. Identify opportunities to enhance communication methods and utilize emerging technology to improve the member experience and organizational outreach. Collaborate with program directors to promote seasonal programming. Support the team with special YMCA events. Help create an engaging and welcoming member experience throughout the facility.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Recreation Management, Hospitality, Nonprofit Management, or a related field; equivalent experience may be considered. Experience working in a YMCA, nonprofit organization, health and wellness facility, parks and recreation, or membership-based organization preferred. 5-7 years of progressively responsible experience in membership services, marketing, sales, business development, customer engagement, or community relations. Experience developing and implementing marketing campaigns across digital and traditional platforms. Experience building relationships with businesses, community organizations, and local stakeholders. Must be available to work shifts as needed, which may include evenings and weekends. Valid driver's license with reliable transportation for community meetings and events.

Pay:

$54,036.09 - $65,075.72 per year

Benefits:

403(b) Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Life insurance Paid time off Professional development assistance Retirement plan Vision insurance

Work Location:

In person