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Charlestowne Hotels
Email Marketing Manager
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Job Description
EMAIL MARKETING MANAGER
CHARLESTON, SC Job Title:
Email Marketing Manager Department:
Marketing Position Overview The Email Marketing Manager (EMM) oversees the development, execution, and performance analysis of automated and promotional email campaigns across the Charlestowne Hotels portfolio. As a key member of the Marketing Team, the EMM drives process efficiencies, cross-departmental collaboration, and revenue growth through data-driven email strategies and targeted content. Key Responsibilities
Campaign & Workflow Management:
Plan, execute, and analyze promotional and automated email marketing campaigns using CRM and ESP platforms.
Database Management:
Oversee and segment portfolio databases to ensure list health, compliance, and accurate audience targeting.
Content & Creative Quality Control:
Write, copyedit, and perform rigorous Quality Assurance (QA) on copy, layouts, links, and dynamic content tailored to diverse brand personas.
A/B Testing & Optimization:
Conduct ongoing A/B testing on subject lines, creative assets, and delivery timing to improve engagement and conversion rates.
Analytics & Revenue Reporting:
Track performance metrics, analyze CRM-generated revenue, and deliver actionable insights and recommendations to stakeholders.
Cross-Functional Collaboration:
Partner with design, content, project management, and property teams to align email initiatives with broader hotel marketing goals.
Deliverability & Best Practices:
Ensure all email deployments adhere to deliverability standards, anti-spam regulations (e.g., CAN-SPAM, GDPR), and mobile responsiveness guidelines.
Qualifications & Skills
Experience:
4+ years of proven experience building, executing, and analyzing email marketing programs (Hospitality or Travel industry experience preferred).
Education:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Technical Skills:
Proficiency in CRM platforms (Revinate highly preferred), CMS, and major Email Service Providers (ESPs).
Hands-on experience with
HTML/CSS
for email layout adjustments; knowledge of MJML is a plus.
Proficiency in Google Workspace / Microsoft Office and Adobe Creative Suite.
Solid understanding of web analytics platforms (e.g., Google Analytics).
Core Competencies:
Exceptional attention to detail and rigorous QA habits.
Strong project management, organization, and multi-tasking skills.
Excellent written communication and adaptable copywriting/editing ability.
Strong analytical skills with the ability to translate data into strategic marketing decisions.
Travel Expectations:
Very minimal, if any (0-5%).
Position Information Company:
Charlestowne Hotels Position:
Email Marketing Manager Status:
Full Time Shift:
First (Day) Req #: 11136445
Date Posted:
September 22, 2026
Location:
28 Bridgeside Blvd Suite 201, Charleston, US, SC, 29464
Job Category:
Corporate