A Marketing Automation Manager optimizes marketing automation through email, content, and social channels for a company. Oversees marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing and lead scoring; and identifies areas for improvement. Reviews existing marketing campaigns and automates where appropriate.
US Shift Job Summary We are looking for a highly proactive GTM Engineer to drive AI-first growth execution across Sales, Marketing, and Service functions. The role focuses on identifying quick-win opportunities, building AI-powered automations and workflows, and rapidly delivering solutions that improve go-to-market efficiency and revenue impact. The ideal candidate should be comfortable working across CRM, marketing automation, and sales engagement platforms, with strong hands-on experience using AI tools to build, test, and deploy solutions quickly. Key Responsibilities Identify quick-win GTM opportunities across the revenue funnel. Build AI-powered automations, workflows, and tools to improve Sales, Marketing, and Service productivity. Partner with cross-functional teams to translate business requirements into working solutions. Rapidly design, build, test, and deploy solutions using AI-first approaches. Run experiments, measure outcomes, and scale successful solutions or discontinue those that do not deliver value. Identify opportunities where automation can create measurable revenue and business impact. Required Skills & Experience 5+ years of relevant experience in GTM, Salesforce, automation, business systems, or related areas. Proven experience delivering GTM solutions quickly using AI tools such as Claude, GPT, Cursor, Clay, n8n, Make , or similar platforms. Strong understanding of where automation can create meaningful revenue and business impact. Experience working across CRM, marketing automation, and sales engagement platforms . Strong problem-solving skills with a bias toward action and rapid execution. Ability to experiment, learn, iterate, and deliver solutions in short timelines. Strong cross-functional communication skills and the ability to explain technical solutions to non-technical stakeholders. Key Competencies AI-first solution development GTM automation Salesforce/CRM ecosystem Sales & Marketing technology Workflow automation Rapid experimentation and execution Revenue-focused problem solving Stakeholder management and communication Role Expectations This is a high-autonomy, high-impact role for someone who can use AI tools as a practical toolkit to identify opportunities, build solutions, and deliver measurable business outcomes quickly. The ideal candidate should be comfortable moving beyond traditional ticket-based development and taking ownership from idea to execution and optimization .
