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IG
Insight Global
Digital Engagement Manager
Career Insights for Digital Marketing Manager
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Based on Texas data
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$119,249 / year median in Texas
+8% projected growth
Job Description
Job Description We are seeking an innovative and AI-savvy marketing professional to drive brand awareness and customer engagement through digital channels. This individual will leverage AI tools, digital marketing strategies, and data insights to identify where target audiences spend time online and develop campaigns that maximize visibility, engagement, and lead generation. The ideal candidate is a forward-thinking marketer who embraces emerging technology, thinks creatively, and continuously explores new ways to reach customers beyond traditional marketing methods. Responsibilities Utilize AI tools (ChatGPT, Claude, Perplexity, etc.) to identify customer behaviors, search patterns, and engagement opportunities. Develop and execute digital marketing strategies that increase brand visibility and customer acquisition. Identify and manage paid advertising, content placement, sponsorship, and digital engagement opportunities. Analyze campaign performance and optimize marketing spend based on data and results. Research emerging marketing technologies, platforms, and audience trends. Collaborate with leadership to develop innovative growth strategies. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.
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