Marketing Technology Manager

Marketing Technology Manager Houston, TX Job Details Full-time 16 hours ago Qualifications Application Integration Drupal Bachelor's degree in communications Vendor management Marketing Google Tag Manager Data governance Bachelor's degree in marketing Key Performance Indicators Salesforce Cloud Project management Bachelor's degree Mentoring Vendor relationship management DNS Marketing automation Communications Google Search Console Marketing analytics SEO tools CRM system proficiency Martech Data analytics tools Senior level Cross-functional collaboration B2B marketing Cross-functional communication Campaign performance reporting Full Job Description Viridien ( www.viridiengroup.com ) is an advanced technology, digital and Earth data company that pushes the boundaries of science for a more prosperous and sustainable future. With our ingenuity, drive and deep curiosity we discover new insights, innovations, and solutions that efficiently and responsibly resolve complex natural resource, digital, energy transition and infrastructure challenges. Job Details Viridien is seeking a Marketing Technology Manager to lead the design, optimization, and integration of our digital marketing technology ecosystem. This role ensures our martech stack supports marketing and communications strategies aligned with Viridien's business goals. About the Team You'll join a dynamic, collaborative Marketing & Communications team that partners closely with Sales, and IT. Together, we drive digital acceleration, deliver smarter, more impactful campaigns that deepen client engagement, and elevate Viridien's brand across key global markets. Key Responsibilities Own and optimize Viridien's martech stack and integrations across platforms and vendors. This is an individual contributor role with hands-on ownership, requiring a strong vendor-management mindset, including oversight of external partners, agencies, and technology providers. Manage our marketing automation platform, including workflows for lead management and connectors with CRM- (e.g., HubSpot, Salesforce). Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs). Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies. Develop and drive a 12-month martech roadmap and track and report on performance against KPIs. Mentor team members and support process standardization.

Qualifications Required:

Bachelor's degree in marketing, communications, or related field. 7+ years of experience in Martech, (B2B preferred). Proven expertise in managing and integrating: CMS platforms (e.g., Drupal), tag managers (e.g., GTM), and domain/DNS systems, Analytics & UX tools (e.g., GA4, HotJar), Marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce), Performance & SEO tools (e.g., SEMrush, Search Console), Compliance & consent tools (e.g., CookiePro). Strong understanding of lifecycle data management, automation, and multi-touch attribution. Excellent project management and cross-functional collaboration skills. Learning and Development At Viridien, we foster a culture of continuous learning and provide tailored training programs through our Learning Hub, designed to enhance technical, commercial, and personal growth. We Care about the Environment We encourage and actively support a strong sense of community, through volunteering and various company initiatives, as well as a strong company commitment to protecting our environment through sustainable solutions, energy saving and waste reduction enterprises. Ready to shape the future of digital marketing at Viridien? Apply now to join a team that values innovation, data-driven strategy, and collaboration. #LI-PC1 Our Hiring Process At Viridien, we are committed to delivering a respectful, inclusive, and transparent recruitment experience. Due to the high volume of applications we receive, we may not be able to provide individual feedback to every applicant. Only candidates whose qualifications closely match the role criteria will be contacted for an interview. We do, however, aim to share personalized feedback with those who progress to the first round of interviews and beyond. We are also dedicated to ensuring that our hiring process accessible to all. If you require any reasonable adjustments to fully participate in the application or interview stages, please don't hesitate to contact your recruiter directly. We see things differently. Diversity fuels our innovation, we value the unique ways in which we differ, and we are committed to equal employment opportunities for all professionals.