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Marketing Director

Career Insights for Director of Marketing

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Based on Texas data

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What they do

A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$147,220 / year median in Texas

+13% projected growth

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Job Description

The Marketing Director is responsible for developing and executing marketing strategies to attract and retain residents for a Senior Housing Community.
Key responsibilities include:
Lead Generation :
Conducting outreach and generating leads through various channels.
Marketing Campaigns :
Developing and managing marketing campaigns to promote the facility's services and attract new residents.
Community Relations :
Maintaining relationships with residents, their families, and the community to foster positive perceptions.
Performance Tracking :
Monitoring and analyzing marketing performance metrics to inform decision-making.
Team Coordination :
Collaborating with other departments to ensure a cohesive marketing approach. The role requires a strong understanding of the senior living industry, excellent communication and customer service skills, and the ability to work collaboratively with a team.
Job Type:
Full-time Pay:
$80,000.00 - $85,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health Insurance
  • Dental Insurance