The Marketing Director is responsible for developing and executing marketing strategies to attract and retain residents for a Senior Housing Community.
Key responsibilities include:
Lead Generation :
Conducting outreach and generating leads through various channels.
Marketing Campaigns :
Developing and managing marketing campaigns to promote the facility's services and attract new residents.
Community Relations :
Maintaining relationships with residents, their families, and the community to foster positive perceptions.
Performance Tracking :
Monitoring and analyzing marketing performance metrics to inform decision-making.
Team Coordination :
Collaborating with other departments to ensure a cohesive marketing approach. The role requires a strong understanding of the senior living industry, excellent communication and customer service skills, and the ability to work collaboratively with a team.
Job Type:
Full-time Pay:
$80,000.00 - $85,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance