A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
GlobalFoundries is a leading full-service semiconductor foundry providing a unique combination of design, development, and fabrication services to some of the world's most inspired technology companies. With a global manufacturing footprint spanning three continents, GlobalFoundries makes possible the technologies and systems that transform industries and give customers the power to shape their markets. For more information, visit www.gf.com.
Summary of Role:
Reporting to the VP Product Management and Marketing, Power Product Line at GLOBALFOUNDRIES, the Director of Product Marketing will be the Marketing lead for the Power portfolio. Power Product Line targets a variety of applications across smart mobile devices, automotive, industrial, datacenter and communications infrastructure markets. Power product Line is inclusive of technologies like BCD, BCDLite, GaN, integrated magnetics and others. This position will drive business and market execution for the portfolio including complex multi-year business negotiations with customers. The preferred location is Dallas, TX, Austin, TX or Santa Clara, CA Essential responsibilities: Gain market share by penetrating new accounts and expanding business with the existing accounts. Develop relationships with key stakeholders at targeted accounts. Work with the sales and end market teams to build and grow the design-win funnel. This includes opportunity qualification, engagement and closure to grow revenue for the product line while maintaining profitability. Develop product pricing, positioning, placement and messaging that differentiates the portfolio in the marketplace. This includes working with sales and end market teams to identify new markets and opportunities to grow the portfolio revenue. Plan, manage and execute all marketing activities during the life cycle of a new product. Create and deploy compelling presentation collateral to articulate the value of GLOBALFOUNDRIES' solutions to the customer and end-users to drive adoption. Review competitive landscape and build strategies to address gaps. Influence process roadmap by feeding competitive and customer intelligence data to the product management team. Manage on an on-going basis all opportunities related to the portfolio including price escalations, customer visits, sampling activity etc. Create a sense of urgency and drive clarity across multi-functional teams to achieve business objectives. Identify issues and address them head-on using data to move complex multi-site programs forward. Serve as a champion of
GLOBALFOUNDRIES
technology solutions with strong external presence at technology conferences, trade shows, webinars, etc. Develop long range revenue models to inform the growth trajectory of the product line as well as enable capacity/CapEx decisions. Deliver on yearly revenue targets by working very closely with customers and sales teams.
Other Responsibilities:
Perform all activities in a safe and responsible manner and support all Environmental, Health, Safety & Security requirements and programs.
Required Qualifications:
Bachelor's degree in Electrical Engineering, Materials Science or related field 10+ Years of Experience in
Semiconductor Product Company Travel Requirements:
25%-40% of travel
Preferred Qualifications:
Master's Degree in Electrical Engineering, Materials Science and/or
Business Administration Language:
Fluency in a second language (Chinese, German, Japanese) to support high growth markets The individual will need to possess deep knowledge of semiconductor technology along with broad technical and business skills to be successful in the role. Expected Salary Range $166,500.00 - $319,000.00 The exact Salary will be determined based on qualifications, experience and location. If you need a reasonable accommodation for any part of the employment process, please contact us by email at usaccommodations@gf.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. An offer with GlobalFoundries is conditioned upon the successful completion of pre-employment conditions, as applicable, and subject to applicable laws and regulations. GlobalFoundries is fully committed to equal opportunity in the workplace and believes that cultural diversity within the company enhances its business potential. GlobalFoundries goal of excellence in business necessitates the attraction and retention of highly qualified people. Artificial barriers and stereotypic biases detract from this objective and may be illegally discriminatory. All policies and processes which pertain to employees including recruitment, selection, training, utilization, promotion, compensation, benefits, extracurricular programs, and termination are created and implemented without regard to age, ethnicity, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, sexual orientation, gender identity or expression, veteran status, or any other characteristic or category specified by local, state or federal law
