Digital Marketing & Lead Generation Manager of Marketing & Revenue Systems NewRuf.com Roofing & Restoration Round Rock, TX Full-Time | On-Site $65,000 - $75,000 per year + Performance Bonus About Us NewRuf.com Roofing & Restoration is a fast-growing residential and commercial roofing and restoration company serving Round Rock and the greater Austin area. We are a small company, so in this position you will wear many hats. We are a performance-driven company focused on growth, accountability, and measurable results. We are looking for a highly capable marketing professional who can take full ownership of our marketing systems, automation, and lead generation efforts. This is not a social media coordinator position. This is a revenue-impact role. Position Overview The Manager of Marketing & Revenue Systems will be responsible for managing all marketing channels, optimizing lead generation, building automation systems, and operating our CRM (GoHighLevel) at an advanced level. This position requires someone who understands funnels, automation, smart pixels, attribution tracking, and performance marketing. You will be accountable for results.

Responsibilities:

Photography and video production for social media Manage and optimize SEO and local SEO efforts Oversee AI search optimization strategies Manage Google Ads (PPC) campaigns Manage Meta Ads (Facebook & Instagram) Optimize Google Local Service Ads (LSA) Optimize multiple Google Business Profiles Improve website and landing page conversion rates (CRO) GoHighLevel CRM Management (Required) Build and optimize workflows Design automated email sequences Design automated SMS follow-up sequences Create trigger-based automations Manage pipeline stages and lead routing Implement missed-call text-back systems Build and optimize funnels within GHL Track attribution and campaign performance Tagging, segmentation, and smart lists Marketing Automation & AI Systems Lead nurturing automation Review request automation Referral campaign automation Instant response systems for web and Roofle leads AI-assisted campaign optimization Retargeting campaign strategy Partnership & Channel Marketing Develop marketing initiatives with realtors Develop marketing initiatives with property management companies Develop marketing initiatives with insurance agents Oversee community events and sponsorships Content & Brand Execution Oversee video production and testimonial campaigns Capture and organize project media Coordinate marketing materials and website updates Reporting & Performance Tracking Monitor cost per lead Monitor cost per booked inspection Monitor cost per acquisition Track ROAS Present monthly marketing performance reports Optimize campaigns on a weekly basis

Qualifications:

Bachelor's degree in Marketing, Advertising, or related field 3+ years of digital marketing experience Proven success managing paid ad campaigns Experience managing monthly ad budgets of $5,000-$20,000+ Advanced working knowledge of GoHighLevel CRM (required) Strong understanding of automation strategy Strong analytical and data-driven mindset Comfortable working in a small, fast-paced business environment Experience in roofing, construction, or home services is strongly preferred. What We Offer Competitive base salary: $65,000 - $75,000 Performance-based bonus structure Direct access to ownership Paid time off Health insurance, vision, dental, life Opportunity to build and lead the marketing department as we scale High-impact role with measurable results To apply please submit your resume along with a brief summary of marketing campaigns you have personally managed, including measurable results. Applicants without direct GoHighLevel CRM experience will not be considered.

Job Type:

Full-time Pay:

$65,000.00 - $100,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person