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MC
Mercury Creative
Strategy Director of Live Commerce
Career Insights for Director of Marketing
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Based on Texas data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$147,220 / year median in Texas
+13% projected growth
Job Description
ABOUT THE ROLE
We're looking for a Strategy Director to own and scale our live selling operation across TikTok Live, Meta Live, and Facebook Live. This is a senior, full-time role based in Austin, TX. You are both a strategic and hands-on production leader with strong creative instincts and a high bar for craft. You know how to define the right production approach, assemble and lead top-tier talent, and navigate complexity with clarity and ownership. You're equally comfortable building a show from scratch and digging into analytics to squeeze out every point of conversion.WHAT YOU'LL OWN
Talent- Cast, onboard, compensate, coach, and continuously develop on-air hosts and presenters Shows
- Concept, build, and iterate on live show formats that drive engagement and sales Product Assortment
- Partner with the merchandising team to select and sequence products for live events Studio Operations
- Oversee day-to-day studio management, production logistics, and live execution Analytics & Optimization
- Monitor performance across platforms, identify trends, and make data-driven decisions to improve conversion, retention, and revenue
WHAT WE'RE LOOKING FOR
Proven experience leading live selling or live shopping operations (TikTok Shop, Amazon Live, or similar) Strong studio production background- you've managed talent, production teams, and live environments at scale A track record of building and growing on-air talent
- casting instincts, coaching ability, and patience to develop people Deep understanding of social commerce platforms and what makes live content convert Analytical mindset
- comfortable in dashboards, comfortable making calls, accountable to results Experience managing budgets, including talent compensation Based in or willing to relocate to Austin, TX
NICE TO HAVE
Experience building a live commerce operation from an early stage Cross-platform experience (TikTok + Meta ecosystem) Background in retail, e-commerce, or brand partnershipsWHAT SUCCESS LOOKS LIKE IN YEAR ONE
You've built a reliable, repeatable show cadence. Your talent roster is strong, well-trained, and performing. Product selection is strategic and data-informed. Platform metrics are trending up- viewership, session duration, and attributed revenue.
Pay:
$85,000.00- $95,000.