A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Pleasant Manor Heath and Rehab is seeking a Community Liaison Marketing Coordinator to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community. We are guided by our
CAPLICO Core Values:
Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second (Employee First!) Ownership If these core values resonate deeply with your own moral compass and you meet the requirements below, then you should apply. About the Opportunity Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate's needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.
Benefits:
Medical, dental, vision 401K (Match) DailyPay Career advancement opportunities Child Care Benefit Program Scholarship Opportunities Employee discounts on entertainment events, hotels, movies, theme parks, cell phones, and much more!
Duties:
Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate's needs Develops and maintains productive internal and external marketing strategies including referral sources and community relationships Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team Demonstrates strong customer service skills and marketing skills Demonstrate team and business partner skills Supervise and review the collection of admission documents, ensure completion and forward to the appropriate departments as necessary Supervise or perform interviews of residents/guardians and obtain required information and signatures Assist in the orientation program for residents/personnel Develop and maintain a good working rapport with inter-department personnel, as well as other departments within the facility
Qualifications:
Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred. Proven track record of marketing/sales results. An outgoing personality, superior communication skills and strong customer service orientation required. Must present a neat, clean appearance and demonstrate a positive, cheerful attitude. Strong communication skills and the ability to work well both independently and part of an interdisciplinary team Positive attitude and driven by desire to serve others Customer Second (Employee First!) Ability to communicate a clear vision of the community and its services Knowledge of the physiology and psychology of the older person Recognizes common signs/symptoms of dementia Adaptable, flexible and focused on meeting the needs of referral sources, prospective residents and their families Degree in marketing or human services field preferred. Must possess a clean driving record and valid state issued driver's license. Local travel required.
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Referral program Tuition reimbursement Vision insurance
