Marketing Manager Indigo Innovations, Inc Provo, UT Job Details Full-time 3 hours ago Qualifications Engagement rate tracking Conversion rate tracking SEO campaigns Social media engagement tracking Student recruitment Branding consistency Email marketing strategy development Social media graphic design Digital brand management Mid-level Marketing strategy development Lead Conversion Key Performance Indicators Canva Product launch marketing campaigns Trade school Managing projects Growth marketing strategy Marketing operations Digital marketing asset design projects Lead generation activity metrics tracking Editorial guidelines Overseeing academic program marketing Data-driven decision making Content strategy alignment Digital design Full Job Description Full Time Provo, Utah Full Time Marketing Manager Indigo Institute is a dental education startup built around job-first trade education. We help people start dental assisting careers quickly through focused, practical training, including exam prep for certifications, along with a clear path to employment. We also connect dental offices with well-prepared staff. Our mission is to make stable, meaningful careers more accessible without the time and cost of a traditional program. The Role We're looking for a Marketing Manager to own and grow Indigo's marketing strategy. As our first dedicated marketer, you'll see your work directly drive student enrollment and brand growth. The ideal candidate has experience with social media, content creation, marketing strategy, and SEO. They write well and have an eye for design, using tools like Canva. They're self-directed and comfortable managing their own projects, and they like using data to guide decisions. Interest in education, healthcare, or startups is a plus. Benefits Hands-on ownership of marketing at an early-stage startup A direct, visible impact on real students' careers Room to grow as the company grows Responsibilities Develop and carry out a marketing strategy to attract prospective students and dental office partners Manage Indigo's social media presence, including planning, creating, and scheduling content across platforms Create content for our website, email campaigns, ads, and course pages, keeping it consistent with our brand guide Run student recruitment campaigns Build awareness among dental offices and industry partners Track performance metrics such as engagement, leads, and conversions, and use them to improve campaigns Work closely with the strategy and operations team on launches, promotions, and new offerings