A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Exempt Position Summary The Marketing Manager is responsible for promoting Rockingham Cooperative's products, services, and brand across all business divisions. This role develops marketing campaigns, manages advertising and social media, supports retail locations, and helps grow sales while strengthening relationships with members, customers, and the communities we serve. Essential Responsibilities Develop and implement marketing campaigns that support the Cooperative's business goals. Promote products and services for Agronomy, Retail Stores, Feed, and other business units. Manage the Cooperative's website, social media, email marketing, and digital advertising. Create marketing materials such as flyers, brochures, newsletters, advertisements, and promotional items. Ensure consistent branding across all locations. Coordinate community events, sponsorships, trade shows, and customer appreciation events. Work with managers to develop promotions and seasonal marketing campaigns. Monitor marketing performance and recommend improvements. Manage relationships with advertising agencies, printers, and other vendors. Maintain the annual marketing budget. Other Duties as assigned Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Three to five years of marketing experience. Experience with social media, digital marketing, and website management. Strong communication and organizational skills. Agricultural, retail, or cooperative experience preferred. Knowledge & Skills Marketing and branding Social media and digital advertising Graphic design and content creation Event planning Microsoft Office Strong writing and communication skills Customer-focused with excellent organizational skills Working Conditions Work is performed primarily in an office environment with regular travel to Rockingham Cooperative locations. Occasional evening and weekend hours may be required for community events, trade shows, and promotional activities. Frequent use of computers, phone, and other standard office equipment. Must be able to lift and carry up to 25 pounds of marketing materials, displays, and event supplies. Requires a valid driver's license and the ability to travel between Cooperative locations and attend off-site meetings and events. Must be able to work in both office and outdoor environments during promotional events and agricultural activities, with exposure to varying weather conditions. Salary Range $60,000-$90,000
