Job Overview We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing efforts and enhance our practice's digital presence. The ideal candidate will be responsible for developing and executing strategic marketing campaigns that attract new patients, foster trust, and promote our services. This role involves managing various digital channels, optimizing local search visibility, and implementing innovative marketing solutions to grow our community reach. Responsibilities Develop and oversee comprehensive digital marketing strategies tailored to the healthcare or dental practice industry. Manage online appointment reminder systems and post-operative care communications through automated texts to improve patient engagement. Coordinate the placement of QR codes at the front desk for instant access to Google reviews and practice information, encouraging patient feedback and trust-building. Create and distribute Google My Business blasts for quick office updates, dental tips, and community engagement. Optimize local SEO efforts by managing Google Maps listings to ensure the practice is easily discoverable by local residents. Monitor and respond to online reviews to build a positive reputation and foster trust with prospective patients. Design and implement targeted local advertising campaigns using Google Ads and Meta platforms to reach nearby neighborhoods effectively. Analyze campaign performance metrics regularly, adjusting strategies to maximize outreach, engagement, and conversion rates. Skills Proven experience in digital marketing, preferably within healthcare or dental practices. Strong knowledge of SEO best practices, especially local SEO strategies such as Google Maps optimization. Proficiency in managing online review platforms and reputation management tools. Experience with paid advertising campaigns on Google Ads and social media platforms like Meta (Facebook/Instagram). Ability to create engaging content for email blasts, social media, and online communications. Familiarity with appointment automation tools, QR code integration, and patient communication systems. Excellent analytical skills to interpret data from marketing campaigns and adjust strategies accordingly. Strong organizational skills with the ability to manage multiple projects simultaneously. Join us as a Digital Marketing Manager to play a vital role in elevating our practice's online presence, attracting new patients, and fostering community trust through innovative digital solutions.

Pay:

$22.00 - $25.00 per hour Expected hours: 40.0 per week

Benefits:

Dental insurance Flexible schedule

Work Location:

In person