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Director of Marketing
Job Description
At Jensen Outdoor , we don't just manufacture furniture—we create sustainable luxury "Made to Inspire." As an industry-leading brand of premium outdoor luxury furniture, our legacy is built on environmental responsibility, classic modern styling, and uncompromised comfort. We are seeking a design-savvy, highly collaborative, and data-driven Marketing Director to step into a pivotal leadership role. Reporting directly to our President, you will serve as a core member of the Leadership and Product Development Management (PDM) teams, taking strategic and hands-on ownership of our premium brand narrative. The Opportunity Unlike typical corporate positions, this role balances high-level commercial strategy with true creative production. You will guide our brand expansion across high-value B2B networks—including independent specialty retailers, luxury interior designers, architects, commercial developers, and our rapidly growing contract/hospitality division. Key Responsibilities
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Brand Strategy & Channel Growth:
Tailor dedicated marketing initiatives to commercial stakeholders, contract specifiers, and to-the-trade luxury showrooms.
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Creative & Art Direction:
Organize, style, and oversee digital image direction and video campaigns; oversee layout and compelling copy across all digital and print trade catalogs.
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Experiential Marketing:
Own the visual merchandising and aesthetic presentation for permanent corporate showrooms and major industry tradeshows, including Casual Market Atlanta and High Point Furniture Market.
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Financial & Agency Leadership:
Manage the annual marketing budget, optimize co-op advertising programs, and work alongside internal staff and specialized creative, digital, and PR agencies.
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Cross-Functional Operations:
Partner with executive leadership on product launches, while coordinating cross-departmentally to maintain our 100% FSC-certified sustainability licensing promise. Qualifications We Look For
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Experience:
5+ years of progressive marketing experience with a premium consumer durable brand operating in wholesale, design trade, contract, or hospitality environments.
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Education:
Bachelor's degree in Marketing, Business Management, or a related field required.
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Creative Competency:
A proven portfolio in luxury brand building, with a strong background in graphic design, digital imagery direction, or agency-level copywriting.
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Technical Savvy:
High fluency with CRM platforms, web analytics, and professional creative software suites (Adobe Creative Cloud, InDesign and Illustrator).
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Travel:
Willingness to travel 10-15% across North America for commercial trade shows, asset production, and showroom execution.
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Cultural Fit:
Demonstrated alignment with our core values: Integrity, Nimble, Sustainable, Passion, Innovative, Reliable, and Empathy.
Pay:
$120,000.00 - $140,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance
Work Location:
In person
Benefits
- Paid Time Off (PTO)
- 401(k) Plans
- Health Insurance
- Dental Insurance