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KI
Krueger International Incorporated
Product Marketing Manager-Wall
Career Insights for Product Marketing Manager
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Based on Wisconsin data
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What they do
A Product Marketing Manager manages and coordinates marketing activities for a single product line within a company's portfolio. Works within larger marketing team. Monitors demand for the product line. Identifies potential new customers; develops strategies for increasing sales or market share.
$139,346 / year median in Wisconsin
+6% projected growth
Job Description
At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions. Since1941, we've positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That's why we say we offer far more than furniture. We're Furnishing Knowledge. Position Overview The Product Marketing Manager is responsible for driving the growth and success of KI's Architectural Wall product portfolio. This role collaborates with sales, design, engineering, and manufacturing teams to identify market opportunities, guide product strategy, support new product development, and bring innovative solutions to market. The ideal candidate combines business acumen, customer insight, and strong cross-functional collaboration skills to help shape the future of the Architectural Wall business. The salary range for this role falls between $70,000 - $90,000/year based on skillset and experience of the candidate. Responsibilities Develop and execute product marketing strategies that drive growth, market share, and profitability for KI's Architectural Wall portfolio. Identify market trends, customer needs, and competitive opportunities to guide product and category decisions. Partner with sales, design, engineering, and manufacturing teams to bring new products and enhancements to market. Lead product lifecycle management activities, including portfolio optimization, product improvements, and line rationalization. Create go-to-market plans, product positioning, pricing recommendations, and key messaging for new and existing products. Develop sales enablement tools, marketing collateral, and training materials that support product adoption and growth. Gather and analyze customer, dealer, and field sales feedback to identify opportunities for innovation and continuous improvement. Support new product launches by coordinating cross-functional activities and ensuring successful market introduction. Provide technical, product, and competitive insights to help field sales teams win projects and strengthen customer relationships. Present product strategies, recommendations, and market insights to business leaders to support informed decision-making. What You Need to Succeed Bachelor's degree in business, marketing, or related field 2+ years' experience in a product management role. Experience analyzing market trends, customer needs, and competitive landscapes to support strategic decision-making. Excellent communication and presentation skills, with the ability to influence and collaborate across all levels of the organization. Strong attention to detail and commitment to accuracy when managing product data, market analysis, pricing, and marketing materials. What KI Offers You Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company.