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Courtesy Corporation McDonald's

Marketing Manager

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$120,808 / year median in Wisconsin

-2% projected decline

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Job Description

Courtesy Corporation is a franchise of 66 McDonald's restaurants across Wisconsin, Minnesota, and Iowa. Our Marketing Department is growing and we are looking for a self-motivated individual who enjoys working in a fast paced environment to join our team. This position is based out of our office location which is headquartered in Onalaska, WI. We are seeking candidates with experience in (but not limited to) the following areas: ddigital and print advertising, organizing promotional and marketing events, managing social media platforms, point of purchase materials, in-store marketing efforts, and developing community contacts.
Requirements:
  • Degree in Marketing, Communications, Digital Marketing, Business, Graphic Design and/or relevant work experience.
  • Excellent written and verbal communication skills.
  • Attention to detail and accuracy.
  • Exceptional organizational skills.
  • Self motivated individual who goes the extra mile to accomplish goals.
  • Strong people skills and customer service skills.
  • The ability to work well in a team environment, share ideas and problem-solve.
  • Graphic Design experience is a plus.
Computer Skills:
  • Strong knowledge of Word, Excel, PowerPoint, Meta Business Suite, Facebook and Instagram.
  • Adobe Suite (Illustrator, Photoshop and InDesign) and Google Analytics experience is preferred, but not required.
Responsibilities include, but are not limited to: Weekly in-restaurant involvement to support operations 50% restaurant operations 50% brand and marketing support Assisting restaurants in effectively merchandising their restaurants for current and upcoming promotions including working with national advertising of the McDonald's Brand. Understanding and communication of important information to our staff about local, regional and national promotions, local store marketing events, advertising, product inventory, and control and efficiently execute with store managers. Monitoring, gauging, and evaluating product sales and promotions. Creating and implementing Local Store Marketing Plans to increase sales and drive-thru transactions. Establish strong relationships as the McDonald's key contact person within the communities we serve. Positive use of public relations through contact with community organizations, civic groups, school districts and community leaders. Respond to requests from the public for donations, sponsorships, and fundraising. Assist with the yearly planning of the Marketing Calendar as it relates to different Co-ops within Courtesy Corporation's market. Participate in Co-op meetings. Coordinate and implement media advertising plan throughout the year including, but not limited to: radio, television, print, digital, and outdoor media. Develop effective advertising through use of outdoor, website, newspaper, radio, and television mediums. Play an active role in Ronald McDonald's House Charities of Western WI and Southeast MN by assisting with fund raisers, public relations events, promotions, and advertising the charity. Plan and assist with employee recognition and gratitude efforts.
Benefits:
401(k) Dental insurance Employee discount Flexible schedule Flexible spending account Health insurance Life insurance Paid time off Vision insurance
Education:
Associate (Preferred)
Experience:
Marketing:
1 year (Preferred)
Work Location:
In person