Position Summary The Marketing Director leads the bank's marketing strategy and builds a customer-focused marketing function that supports growth, strengthens the brand, and improves the customer experience. During the initial phase, the Director will be both a strategic leader and a hands-on contributor. Essential Duties and Responsibilities Strategy and leadership

• Develop and manage a 24- to 36-month strategic marketing plan aligned with the bank's strategic plan, competitive strategy, growth goals, and digital strategy.
• Lead an organization-wide marketing planning process for Consumer and Business banking and translate priorities into annual plans, budgets, timelines, and measurable results.
• Build and lead the Phase One marketing team and recommend future staffing, resources, and capabilities as the function grows.
• Partner with lending, retail, operations, technology, finance, compliance, and executive leadership to coordinate marketing priorities and execution. Customer and brand management
• Identify and prioritize high-value consumer and small- to mid-sized business market segments.
• Establish, manage, and protect the bank's market position and brand.
• Lead customer-experience planning and help establish the processes and service practices needed to deliver a consistent, superior experience. Marketing execution and measurement
• Oversee advertising, promotions, communications, public relations, digital marketing, market research, product management, targeted marketing, and campaign measurement.
• Lead the bank's digital marketing efforts, including the website, social media, content marketing, search engine optimization, and emerging channels.
• Use customer, product, campaign, and market data to improve segmentation, personalization, product decisions, and targeted marketing.
• Establish performance measures for acquisition, retention, product growth, customer experience, revenue contribution, and return on investment.
• Manage the marketing budget and maintain a strong focus on revenue generation while supporting compliance, brand standards, and long-term customer relationships. Leadership and Working Relationships
• Influence decisions and build alignment across the organization, including where the position does not have direct authority.
• Facilitate cross-functional planning groups and executive discussions that turn strategy into action.
• Partner closely with Compliance on all marketing activities and applicable banking requirements.
• Manage external agencies, vendors, research partners, and technology providers as needed. Qualifications Education and experience
• Bachelor's degree in marketing, business, communications, finance, or a related field; an equivalent combination of education and directly relevant experience may be considered.
• Progressively responsible marketing experience that includes both strategic and tactical marketing responsibilities.
• Demonstrated experience leading cross-functional initiatives, budgets, projects, and measurable growth or customer outcomes.
• Financial-services or other highly regulated industry experience preferred.
• Experience with customer segmentation, CRM or MCIF tools, digital marketing, market research, product management, and performance measurement preferred. Required capabilities
• Strong leadership, people-management, project-management, facilitation, communication, and presentation skills.
• Strong interpersonal judgment and the ability to influence without relying on formal authority.
• Ability to analyze and apply data, manage budgets and vendors, and use marketing technology effectively.
• Working knowledge of digital marketing in financial services.
• Collaborative, innovative, assertive, process-oriented, and results-oriented. Measures of Success
• Execution of an approved strategic marketing roadmap and organization-wide planning process.
• Measurable improvement in acquisition, retention, product growth, customer experience, and revenue contribution.
• Improved use of customer data, campaign tracking, and return-on-investment reporting.
• Consistent delivery of the bank brand and development of a marketing function that can scale with the bank.

Supervisory Responsibility The Marketing Director is expected to lead the Phase One marketing function. The Director will also lead cross-functional teams and manage external resources. The structure may be phased based on bank priorities, budget, and growth. General Requirements The employee must be able to perform the essential functions of the position with or without reasonable accommodation. This description summarizes the primary duties and qualifications of the role and is not intended to be an exhaustive list. Duties may be modified or assigned based on the needs of Putnam County Bank. Putnam County Bank is an Equal Opportunity Employer.

Pay:

From $65,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Retirement plan Vision insurance

Experience:

Marketing:

5 years (Required)

Work Location:

In person