Job Overview We are seeking a dynamic and results-driven In-House Digital Marketing Specialist to elevate our brand's online presence and drive impactful marketing campaigns. This role offers an exciting opportunity to lead digital initiatives, optimize marketing strategies, and harness the latest tools and technologies to reach our target audiences effectively. As a key member of our marketing team, you will be responsible for developing, executing, and analyzing comprehensive digital marketing campaigns that align with our business goals. Your expertise will help us strengthen our digital footprint, increase engagement, and generate measurable growth across multiple channels. Duties Develop and implement integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement. Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels to optimize performance and ROI. Conduct keyword research and utilize SEO tools to improve organic search rankings, enhance website visibility, and increase traffic through effective SEO strategies. Create compelling content for websites, blogs, social media posts, email newsletters, and landing pages that resonates with target audiences. Oversee website management using content management systems like WordPress; ensure website content is current, optimized for SEO, and aligned with branding standards. Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement. Design visually engaging graphics using Adobe Photoshop and Adobe Creative Suite; support graphic design needs for digital ads, social media content, and email campaigns. Implement conversion optimization techniques to improve user experience on digital platforms and increase lead generation or sales conversions. Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, ensuring targeted audience segmentation and effective ad placements. Coordinate with cross-functional teams to ensure consistent brand messaging across all digital channels while leveraging marketing automation tools for streamlined campaign setup and execution. Stay current with emerging trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, website management practices, and analytics tools to maintain a competitive edge. Qualifications Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, paid advertising campaign management, and web analytics reporting. Proficiency in website management systems such as WordPress; familiarity with HTML, CSS, JavaScript is highly desirable. Skilled in using Adobe Photoshop and Adobe Creative Suite for content creation; graphic design experience is a plus. Hands-on experience managing Google Ads (Google AdWords), Facebook Advertising campaigns, and marketing automation platforms. Strong analytical skills with the ability to interpret data from Google Analytics or similar tools to inform decision-making. Knowledge of content creation best practices for blogs, social media platforms, email marketing campaigns, and landing pages. Technical proficiency in web analytics tools like Google Tag Manager; understanding of website performance optimization techniques is preferred. Excellent communication skills with the ability to collaborate effectively across teams while managing multiple projects simultaneously. Familiarity with e-commerce platforms and social media management tools will be advantageous. Join us in shaping innovative digital marketing strategies that inspire action! This paid position offers a vibrant environment where your creativity meets data-driven insights—empowering you to make a tangible impact on our brand's growth trajectory.

Pay:

$50,390.14 - $60,684.89 per year

Work Location:

In person