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SMC Corporation of America - US SMC Pneumatics, Inc - CAN
Strategic Product Group Phoenix - Product Specialist
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Based on Arizona data
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What they do
A Product Marketing Specialist develops marketing plans and strategies for one or more products sold by a business. Shapes and implements product-wide strategies and ensures that they fit in with company-wide messaging. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$68,247 / year median in Arizona
+5% projected growth
Job Description
Strategic Product Group Phoenix - Product Specialist PURPOSE The purpose of the Product Specialist position is to provide subject matter expertise in promotion and sales of strategic product lines. The Product Specialist will develop and maintain a senior Sales and Engineering role and take on project management at target accounts. Assist the National Product Sales Manager execute new sales strategies for products as they are developed and released to the market.
ESSENTIAL DUTIES
- Provided detailed technical feedback to engineering and marketing for new product development
- Identify competitive industry trends
- Document sales calls, projects, opportunities, contacts, success reports and activity in CRM
- Effectively utilize SMC tools and resources to ensure organizational consistency and efficiency
- Be involved with target accounts and their projects directly related to SMC products. This includes being acquainted with the various buying influences at these accounts and the technical requirements for the introduction of specific SMC product
- Provide continuous training to SMC sales and distributor sales personnel on the function of the product, as well as how the product would help the customer to increase efficiency and lower overall machine cost.
- Introduce new product internally and externally
- Identify new business opportunities and generate leads within the assigned market
- Participate at national, regional, and local trade shows to support product promotion
- Administer detailed technical presentations to all levels of national, regional, and local customers
PHYSICAL DEMANDS/WORK ENVIRONMENT
- Sustained posture in a seated position for prolonged periods of time
- Frequent travel to customer facilities and physical ability to closely observe factory automation equipment on site
- Travel will be overnight that could exceed 50%
- Must be able to handle and transport samples up to 50lbs
MINIMUM REQUIREMENTS
- Bachelor's degree in engineering discipline or equivalent work experience in industrial automation
- Experience with or knowledge of competitive product
- Demonstrated ability to size and implement our newest "high tech" products
- Extensive experience with various manufacturing products and processes, including (but not limited to) the following: packaging, electronics, food, laser cutting, pharmaceutical, life science, chemical, and automotive