A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
Marketing cloud Analyst Realign LLC Alameda, CA Job Details Full-time $100,000 a year 18 hours ago Qualifications Data model design Marketing project management Systems integration Salesforce Marketing Cloud Data modeling Data Integration (Data management) Salesforce Certification GxP Operations coordination Data Retention (Data management) Regulatory compliance Marketing company internal data System design HIPAA Performance Reporting HITRUST Digital marketing tools Technology security practices Customer segmentation Salesforce Cloud Integration architecture Data access controls implementation Sales management systems proficiency Vendor relationship management Retention policy implementation Vendor communication Health information regulatory compliance Project risk assessment Marketing analytics Access control management Full Job Description Alameda, California 94501 Posted September 11th, 2026
Job Type:
Full Time Job Category:
IT Job Description Role - Marketing cloud Analyst Location - Alameda/San Diego/San Francisco FTE Job Description Must Have Technical/Functional Skills 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required. Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities. Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management. Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities. Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors. Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).
Salesforce certifications:
Marketing Cloud Consultant, Marketing Cloud Administrator, and/or Sales Cloud Consultant. Experience in healthcare, pharma, or life sciences marketing, including familiarity with HIPAA, HITRUST, and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations. Familiarity with customer data platform (CDP) concepts, deliverability best practices, and email authentication. Experience with vendor management, change management, environment governance, and audit processes. Roles & Responsibilities Technical oversight & guidance Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud, providing recommendations on best practices and implementation approaches. Provide functional and technical expertise to internal teams and agency partners to support successful delivery of marketing initiatives. Review solution designs, configurations, integrations, and campaign implementations to ensure they align with business requirements and established standards. Support the evaluation of agency proposals, estimates, and implementation approaches, identifying risks and recommendations for consideration. Support the development and documentation of integration and data-flow standards between Marketing Cloud, Sales Cloud, and connected upstream/downstream systems, and review implementations against them. Support campaign reporting strategy and help drive consistent performance measurement across marketing programs — defining how mark eting performance is measured and facilitating consistent, accurate reporting for internal teams, leadership, and agencies. Management & coordination Support coordination across internal teams and external agencies to ensure projects are delivered on time and meet business requirements. Partner with agency and vendor teams to coordinate deliverables, track progress, and support successful execution of marketing initiatives. Partner with the Marketing Operations Specialist and leadership team to resolve complex functional and technical issues. Coordinate with the IT team on data integrations, security reviews, environment/change management, and platform releases. Facilitate communication between technical and non-technical stakeholders, so decisions, risks, and trade-offs are clearly understood by all parties. Serve as a dependable resource for the Marketing Operations team by helping coordinate priorities, resolve issues, and maintain continuity of critical processes when needed. Governance & compliance Support and promote adherence to data governance and compliance requirements across marketing solutions.: PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation. Maintain solution documentation, design standards, and decision records so the platform is supportable and audit ready. Generic Managerial Skills, If any Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and lead operationally when needed. Required Skills Data Analyst
