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Y
Yami
Marketing Specialist
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Based on California data
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$73,792 / year median in California
-2% projected decline
Job Description
Marketing Specialist Yami - 3.3 Brea, CA Job Details Full-time $52,707 - $90,000 a year 14 hours ago Benefits Health insurance Dental insurance 401(k) Vision insurance 401(k) matching Employee discount Qualifications Google AdWords Web-based survey tools Sales analytics & reporting tools Product marketing Qualtrics Salesforce Cloud Digital survey tools Sales management systems proficiency Facebook Marketing analytics CRM system proficiency Data collection Marketing operations Data analysis software Full Job Description Market Analysis- Analyze demographic data on a local, regional, and national level; Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company's website; Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts; Analyze online marketing strategies and compare them with those of the company's competitors; Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing); Analyze sales performance of discounted products; Evaluate marketing analysis plans; Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.; Work with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies; Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys); Planning and Preparing Marketing Campaigns- Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products; Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line); Design tradeshow marketing campaigns (also including local events and fairs for Asian communities); Design and manage day-to-day email marketing campaigns, periodic newsletters and other event materials used in various marketing campaigns; Coordinate and manage marketing campaigns from design, create to completion of all marketing production related efforts; Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets; Collaborate with Market Research Analysts to develop and execute marketing campaigns; Evaluate and target local competition and recommend strategies to drive customer acquisition and retention; Negotiate and collaborate with vendors and/or partners executing strategic campaigns; Collaborate with other departments to oversee advertising tasks; Reporting Marketing Development and Support- Collaborate with Marketing Team to prepare reports on data analysis; Prepare reports on new product marketing strategies and/or campaign plans; Prepare different reports of findings and present results to management Support the marketing department in general operations