Digital Marketing Specialist Putnam Automotive Burlingame, CA Job Details Full-time $33 - $37 an hour 5 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Flexible schedule Qualifications Website activity analysis Looker Google Tag Manager Managing budgets in a search marketing role Meta Ads Pay-per-click (PPC) advertising Managing projects Google Search Console Marketing analytics Google Ads Paid search marketing Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Digital Marketing Specialist Job Overview We are seeking a detail-oriented and performance-driven Digital Marketing Specialist to join our marketing team and support the execution of high-performing Google Ads campaigns. This role is ideal for someone who thrives in a fast-paced, hands-on environment and enjoys working within Google's advertising and analytics platforms to improve campaign performance and drive measurable results. You'll support paid search initiatives across multiple dealership rooftops while coordinating with our SEM and SEO vendors to ensure campaigns, tracking, and websites are performing effectively. This is a full-time, in-house position based in Burlingame, CA Responsibilities Manage and optimize Google Ads campaigns across multiple dealership accounts Build, launch, and optimize Search, Performance Max (PMax), and Vehicle Listing Ads (VLA/Shopping) campaigns Configure and maintain Google Analytics 4 (GA4), Google Tag Manager, and Google Merchant Center Monitor campaign performance, budgets, conversion tracking, lead quality, and provide data-driven optimizations Implement monthly promotions and dealership specials within campaigns Manage SEM and SEO vendors by reviewing performance, communicating priorities, and ensuring campaign and website initiatives are completed accurately and on schedule Generate performance reports and provide recommendations for ongoing campaign improvements Requirements 1-3+ years of hands-on experience managing Google Ads campaigns with active advertising budgets Experience managing Search, Performance Max (PMax), and Shopping (VLA) campaigns Experience configuring and maintaining Google Analytics 4 (GA4) Experience implementing and managing Google Tag Manager Experience managing Google Merchant Center and product feeds Ability to analyze campaign performance and make data-driven optimizations Experience working with or coordinating digital marketing vendors Ability to manage multiple projects in a fast-paced environment Strong attention to detail, organization, and communication skills Nice to Have Automotive dealership or ad agency experience Familiarity with automotive CRM systems (Reynolds & Reynolds and Tekion) Experience with email marketing platforms and audience segmentation Working knowledge of SEO best practices and Google Search Console Experience with Looker Studio/Tableau, SEMrush, Google Trends, or Lighthouse Familiar with basic HTML, CSS, and JavaScript, with the ability to troubleshoot and communicate website-related issues Work Environment Based in Burlingame, CA with occasional collaboration at other local dealership locations In-house role supporting multiple dealership rooftops Fast-paced, collaborative automotive marketing environment

Job Type:

Full-time Pay:

$33.00 - $37.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Experience:

SEM:

1 year (Required)

Work Location:

In person