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MI
Manbro Inc
E-commerce Seller
Career Insights for Digital Marketing Specialist
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Scorecard
Based on California data
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What they do
A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$81,080 / year median in California
+5% projected growth
Job Description
Job Summary We are seeking a dynamic and results-driven E-commerce Seller to join our innovative online retail team. In this role, you will be responsible for managing product listings, optimizing online storefronts, and driving sales growth across various digital platforms. Your expertise in digital marketing, website management, and content creation will be essential to enhance our brand presence and maximize revenue. If you are passionate about e-commerce, possess a keen eye for analytics, and thrive in a fast-paced environment, this opportunity is perfect for you! Duties Manage and optimize product listings across multiple e-commerce platforms using SEO tools and content management systems to improve visibility and sales. Develop and implement paid advertising campaigns on Google Ads, Facebook Advertising, and other social media platforms to attract targeted traffic. Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor performance metrics and identify opportunities for growth. Conduct keyword research and SEO strategies to enhance organic search rankings and increase website traffic through SEM and paid search marketing efforts. Create engaging content including images, banners, and promotional materials using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to attract customers. Oversee website management tasks such as website updates, HTML/CSS adjustments, and WordPress content editing to ensure a seamless shopping experience. Analyze campaign performance data to optimize conversion rates through A/B testing, conversion optimization techniques, and marketing automation tools. Coordinate social media marketing initiatives by managing social media advertising campaigns and creating compelling social media content to boost brand awareness. Requirements Proven experience in e-commerce platform management such as Shopify, WooCommerce, or similar systems. Strong technical proficiency with SEO tools, Google Analytics, Google AdWords, Google Tag Manager, and marketing automation platforms. Proficiency in Adobe Photoshop, Adobe Creative Suite, HTML/CSS coding skills, and content creation for digital marketing campaigns. Demonstrated ability to manage paid advertising campaigns across Google Ads, Facebook Advertising, and other social media channels effectively. Knowledge of web analytics reporting tools with the ability to interpret data insights for strategic decision-making. Excellent communication skills with the ability to collaborate across teams including marketing, sales, and web development. Ability to stay current with digital marketing trends such as performance marketing, paid search strategies, SEO best practices, and social media management techniques. Experience with website management systems like WordPress or similar CMS platforms is highly desirable. Join us in shaping the future of online retail! We are committed to fostering a vibrant work environment that encourages innovation and professional growth while offering comprehensive benefits that support your overall well-being. This paid position provides an exciting opportunity to develop your skills in a thriving digital marketplace while making a tangible impact on our brand's success!