Marketing Specialist Tower 17 Properties & Management - 3.0 Costa Mesa, CA Job Details Full-time $34 - $36 an hour 21 hours ago Benefits Flexible schedule Qualifications Customer communication Salesforce Bachelor's degree Attention to detail Communications Marketing analytics Full Job Description We are a growing vacation-rental property management company seeking a creative, organized, and results-oriented Marketing Specialistto strengthen our property marketing, online visibility, guest engagement, and booking performance. This role is responsible for presenting our vacation homes at their best across our website and third-party booking channels, creating compelling marketing content, coordinating photography and promotions, and using performance data to improve occupancy and revenue. The ideal candidate understands both digital marketing and the hospitality mindset required to market premium vacation-rental experiences. Depending on experience, this position may be hired as either a Marketing Specialist or Marketing Supervisor with responsibility for coordinating outside vendors, freelancers, and/or junior marketing support. Key Responsibilities Manage, update, and optimize vacation-rental listings across the company website and third-party booking platforms, including OTAs and channel partners. Write and refine property descriptions, headlines, amenities lists, photo captions, local-area information, and promotional messaging to improve visibility and conversion. Apply SEO best practices to property pages, blog content, destination pages, and website copy to increase organic search traffic and direct bookings. Coordinate property photography, videography, staging, and content capture to ensure every home is professionally represented and consistently branded. Maintain quality-control standards for property listings, ensuring photos, amenities, pricing information, availability details, and descriptions are accurate and current. Create and execute social-media content calendars across relevant platforms, including property features, local events, guest experiences, seasonal promotions, and owner-focused content. Develop and deploy email-marketing campaigns, including guest newsletters, promotional offers, pre-arrival communications, post-stay follow-up, and owner communications where applicable. Create blog posts, destination guides, local recommendations, and other content that supports SEO, brand awareness, and guest decision-making. Support promotional campaigns designed to increase direct bookings, occupancy during need periods, repeat stays, and brand recognition. Monitor online reviews, guest feedback, and social-media engagement; coordinate timely, professional responses consistent with company standards. Track booking activity, website traffic, lead sources, campaign performance, occupancy trends, and revenue-related marketing metrics. Prepare regular reports and recommendations on marketing performance, listing quality, SEO visibility, social engagement, and opportunities to improve conversion. Collaborate with operations, reservations, guest services, revenue management, and property-owner teams to align marketing initiatives with business goals and property performance. Stay current on vacation-rental marketing trends, OTA listing practices, hospitality technology, social-media trends, and local-market competition.

For a supervisory-level hire:

oversee marketing workflows, coordinate outside vendors and creative partners, establish content standards, and help develop the company's overall marketing strategy. Qualifications Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred; equivalent relevant experience will be considered. 2+ years of experience in digital marketing, hospitality marketing, vacation rentals, property management, hotels, real estate, travel, or a similar customer-facing industry. Experience managing website content and online listings; vacation-rental, hotel, real-estate, or e-commerce listing experience is strongly preferred. Strong understanding of SEO, digital marketing, content marketing, email marketing, and social-media strategy. Excellent written communication skills, including the ability to write persuasive, polished, and guest-friendly property descriptions and marketing content. Experience using website CMS platforms, email-marketing software, social-media scheduling tools, and analytics platforms. Comfortable working with performance data, including website traffic, booking trends, revenue metrics, conversion rates, and campaign results. Strong project-management skills with the ability to manage multiple properties, campaigns, deadlines, vendors, and priorities at once. Detail-oriented with a high standard for visual presentation, brand consistency, listing accuracy, and customer experience. Proficiency with Microsoft Office or Google Workspace; familiarity with Canva, Adobe Creative Suite, photography tools, or video-editing software is a plus. Experience with vacation-rental software, property-management systems, OTAs, Airbnb, Vrbo, Booking.com, or similar platforms is highly desirable. Preferred Skills Search Engine Optimization (SEO) Digital marketing and paid-media familiarity Social-media strategy and content creation Email marketing and CRM campaign management Copywriting and blog writing Website content management Google Analytics or similar reporting tools Photography coordination, staging, and visual branding Reputation management and guest-review response Hospitality, tourism, vacation-rental, or property-management experience Local-market knowledge and ability to promote area attractions, events, and experiences

Pay:

$34.00 - $36.00 per hour

Benefits:

Flexible schedule

Work Location:

In person