(Hiring) Marketing Specialist (Law Firm) (Onsite) (Pay is: $25hr-$50hr + Benefits) (Pay Varies depending on the position and firm) (2-10+ Years of lemon law firm experience) Job Overview We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our legal firm's marketing team. This role is pivotal in developing, executing, and optimizing comprehensive digital marketing strategies that enhance our online presence, attract potential clients, and strengthen our brand reputation. The ideal candidate will possess a strong understanding of digital marketing channels, technical proficiency with various tools, and a passion for driving results through innovative campaigns. This paid position offers an excellent opportunity to contribute to a dynamic legal practice committed to delivering exceptional client service through strategic digital initiatives. Responsibilities Develop and implement integrated digital marketing campaigns across multiple platforms, including social media, search engines, and email channels. Manage and optimize paid advertising campaigns using Google Ads, Facebook Advertising, and other paid search platforms to maximize ROI. Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings. Create compelling content for websites, blogs, social media posts, and email marketing campaigns that resonate with target audiences. Oversee website management using content management systems such as WordPress; ensure website updates are accurate and timely. Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance, generate reports, and analyze data for continuous improvement. Collaborate with design teams to produce visually engaging graphics using Adobe Photoshop and Adobe Creative Suite for digital assets. Implement conversion optimization strategies to increase lead generation and client engagement through A/B testing and user experience enhancements. Manage social media advertising campaigns on platforms such as Facebook, LinkedIn, and Twitter to expand reach and engagement. Maintain consistency in branding across all digital channels while adhering to best practices in digital marketing standards. Support marketing automation efforts by setting up workflows that nurture leads through targeted email sequences. Track industry trends in digital marketing, SEM (Search Engine Marketing), paid advertising, and e-commerce to keep strategies current. Requirements Proven experience in digital marketing within a professional services or law firm environment is preferred. Proficiency with SEO tools, Google Ads/Google AdWords, Google Analytics, SEM techniques, and web analytics reporting. Strong technical skills including familiarity with HTML, CSS, website management systems like WordPress, and marketing automation tools. Experience managing paid advertising campaigns on social media platforms such as Facebook Advertising campaigns. Knowledge of content creation including graphic design using Adobe Photoshop or Adobe Creative Suite. Ability to analyze data effectively to inform decision-making; experience with marketing analytics is essential. Excellent written communication skills for creating engaging content tailored for diverse audiences. Familiarity with website optimization techniques such as conversion optimization strategies. Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines. A proactive approach toward learning new technologies related to digital campaign setup and performance marketing. If you are passionate about leveraging digital channels to elevate brand presence and generate measurable results within a legal context, we encourage you to apply today. Join us in shaping innovative legal marketing solutions that make a meaningful impact.

Email Resumes to:

Admin@viperstaffing.com

Pay:

$25.00 - $50.00 per hour Expected hours: 40.0 per week

Work Location:

In person