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TP-Link Systems Inc.
Influencer Marketing Specialist
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Based on California data
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$73,792 / year median in California
-2% projected decline
Job Description
Influencer Marketing Specialist TP-Link Systems Inc. - 3.1 Irvine, CA Job Details $70,304 - $130,000 a year 1 hour ago Benefits Paid holidays Health insurance Dental insurance Vision insurance Gym membership Qualifications Engagement rate tracking Contract management Sourcing Influencer partnership campaigns YouTube Sales data analysis Media data analysis Relationship management Contracts TikTok Marketing analytics Data-driven content Contract negotiation Instagram Full Job Description About Us Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. The Influencer Marketing Specialist will play a key role in scaling TP-Link's influencer program into a high-performing customer acquisition channel. This individual will be responsible for identifying, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio. Working across categories such as networking technology, smart home solutions, gaming, and productivity, the role will focus on developing scalable creator partnerships that drive awareness, engagement, and measurable business results. The ideal candidate combines strong relationship-building and negotiation skills with a data-driven approach to marketing performance. They will oversee campaign execution from creator outreach and product seeding through content launch and performance analysis, tracking key metrics such as views, engagement, clicks, promo code usage, and sales attribution. Partnering closely with Sales, Product Marketing, Paid Media, and Channel teams, this individual will help align influencer content with product launches and strategic initiatives while continuously optimizing recruitment processes, compensation models, and campaign performance. This is an excellent opportunity for a highly organized marketing professional who is passionate about creator partnerships, consumer technology, and building influencer programs at scale. Requirements Bachelor's degree in Marketing, Communications, or related field, or equivalent experience. 3+ years in influencer marketing or creator partnerships, ideally in tech or consumer electronics. Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok. Strong analytical skills, with experience tracking video metrics and conversion performance (clicks, promo codes, sales attribution). Excellent negotiation, relationship management, and communication skills. Familiarity with FTC disclosure guidelines and standard influencer contract terms. Highly organized, able to manage multiple campaigns and creator relationships at once. Passion for consumer tech, networking, or smart home products is a plus.