Job Responsibilities 1. Market Research & Competitive Analysis Conduct ongoing research on industry trends, competitor pricing, packaging, promotional activities, and market developments based on business objectives and product development plans. Prepare actionable market insights and reports to support product planning, pricing strategies, and channel development in the North American market. 2. Social Media & Marketing Operations Manage the company's official social media channels and support the development of social media strategies and content calendars. Create engaging, high-quality content to increase brand awareness and audience engagement. Leverage market trends, seasonal occasions, product highlights, and consumer insights to support both online and offline marketing initiatives and drive sales conversion. 3. Trade Show Planning & Execution Coordinate and execute trade shows and industry events, including booth planning, marketing materials, event logistics, budget coordination, and onsite management. Ensure all event activities are aligned with the company's brand image and business objectives while helping generate qualified leads and business opportunities for the sales team. 4. Brand Content & Marketing Materials Support brand content planning across multiple channels, including marketing copy, promotional materials, and visual assets. Ensure consistent brand messaging and positioning. Provide timely marketing support for new product launches, key account promotions, and other sales initiatives. 5. Marketing Budget Management Work with relevant stakeholders to develop, maintain, and track annual and semi-annual marketing budgets. Ensure marketing activities remain within budget and help optimize resource allocation based on campaign performance and business results. Qualifications Bachelor's degree or above. 2+ years of experience in marketing, social media, brand marketing, brand planning, or a related field. Strong English communication skills, both written and verbal. Must be legally authorized to work in the United States. Willingness to travel occasionally for business. Proactive, energetic, and self-motivated, with strong ownership and execution skills. Strong interpersonal and communication skills, with the ability to collaborate effectively across teams. Preferred Background Experience in food, CPG, consumer products, retail, or related industries is a plus.

Pay:

$5,500.00 - $6,200.00 per month

Benefits:

401(k) Health insurance Paid time off

Language:

Mandarin (Required)

Work Location:

In person