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Rasha Professional A/S LLC

Marketing Lead - Demand Generation & Creative

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Job Description

About the role Rasha Professional makes stage and event lighting for production companies, rental houses, installers, venues and churches that are growing faster than their gear. We sell direct and through dealers across the US. We are hiring one person to own marketing: the person who decides who we sell to, gets in front of them, and hands sales named, ready opportunities. This is not a content role with a marketing title. You own demand. You will also make the assets, because you are good at that and it should not eat your week. Assets are the means. Pipeline is the measure. What you own Marketing runs in seven steps here, and you run six of them. 1. Target. Name the customer. Specific businesses, specific people, B2B and B2C kept separate. 2. Attract . Get in front of them where they already are. 3. Capture . Turn attention into a name we can follow up with. 4. Nurture . Keep them warm until they are ready. 5. Convert . Hand sales a named opportunity. Sales closes this one. 6. Measure . What worked, what did not, cost to acquire, lifetime value, pipeline value from marketing. 7. Improve and repea t. A quarterly and yearly game plan, not campaign by campaign. What you make Product video and photography, web pages and updates, email, social, dealer and trade show materials, and the brand system that keeps all of it consistent. You get a working copy and design system on day one. Use it, then improve it. How we measure you Qualified leads and pipeline value from marketing, in writing, reviewed at 90 days. Your first 90 days follow a set roadmap: find the constraint, interview customers, audit what already works, place a bet, and bring one recommendation. Every proposal you bring carries a bet: what you believe, what it costs, what it produces, how we will know. Who you are You have planned a campaign from data and can show what changed because of it. You come to the table with bets on a timeline and execute. You do not need every move approved. You say directly where you will succeed and where you will fail, then tackle it. You tell us when the load is too much instead of retreating into busywork. You shoot, edit and design well enough that it is fast, not a project. Lighting or AV experience is a plus. Curiosity and time in front of customers will cover the gap. Details Full time, on site in Riverside, CA. $4000 a Month. Willing to negotiate. How to apply Send a resume, your reference work and materials (portfolio, links, samples of video, photo, design and copy you made yourself), and two things: 1. One campaign you planned from data, with what you measured and what changed. 2. One bet you would make in your first 90 days here, in one sentence: we believe X, so we would spend Y on Z to produce
W Pay:
From $4,000.00 per month
Work Location:
In person