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G
Gilbane
Sr. Marketing Specialist
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Based on California data
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$73,792 / year median in California
-2% projected decline
Job Description
Sr. Marketing Specialist Gilbane
- 4.0 Sacramento, CA Job Details $88,000
- $165,000 a year 16 hours ago Benefits Profit sharing Health insurance 401(k) Qualifications Photography Construction industry experience Graphic design software Newsletters (communication methods) CRM system proficiency Full Job Description Overview Gilbane Building Company is seeking a dynamic and experienced Senior Marketing Specialist to join our West Division, based in either Los Angeles, Sacramento, San Jose or Phoenix.
Gilbane's:
Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship. What's in it for you? Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader. Responsibilities Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently Manages content development and pursuits process directly with the Business Development (BD) team Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines Participates in presell meetings and strategic brainstorms Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane's market visibility Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members Leads data maintenance for assigned geography to ensure data integrity Conducts research for the different market sectors to understand our clients including who they are, what's top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed Leads close-out process of sales and marketing deliverables Develops a strong knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving Mentors, coaches, and trains less experienced team members Leads multiple deliverables concurrently and has a strong ability to multi-task independently Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities Stays abreast of new marcom trends and tools Supports a positive and inclusive work environment QualificationsEXPERIENCE/EDUCATION
Bachelor's degree in Business, Marketing, or a related field 5-7 years relevant experience in the marketing and/or AEC industry Or equivalent combination of education and experienceKNOWLEDGE, SKILLS & ABILITIES
Advanced knowledge and skills in Adobe Creative Suite (primarily InDesign), Power Point, Unanet (or other CRM database), and Photography Excellent time management, organization, and communication skills Ability to work independently and collaboratively in a team Advanced writing and critical thinking skills Strong knowledge and skills in process management Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team. For Phoenix, AZ , this ranges from $88,000- $130,000 plus benefits and retirement program. For Sacramento, CA , this ranges from $100,000
- $145,000 plus benefits and retirement program. For Los Angeles, CA , this ranges from $110,000
- $155,000 plus benefits and retirement program. For San Jose, CA , this ranges from $118,000
- $165,000 plus benefits and retirement program.