« Back to all jobs Digital Growth Marketing Specialist Contract type Freelance Location San Francisco , CA Specialty Marketing Remote Yes Reference 515430 Contact name Megan Nixon Apply For This Job Job description Digital Growth Marketing Specialist We are seeking a hands-on Digital Growth Marketing Specialist to build and manage LinkedIn growth initiatives focused on app installs, B2B lead generation, and pipeline development. This freelance role combines paid LinkedIn advertising, account-based prospecting, and performance optimization. Responsibilities LinkedIn Campaign Management Build, launch, and optimize LinkedIn advertising campaigns. Develop audience, account-targeting, messaging, and creative test strategies. Manage paid media spend and optimize for installs, engagement, leads, and conversion goals. Monitor campaign performance and provide clear reporting on spend, reach, conversions, and cost efficiency. B2B Prospecting & Lead Generation Use LinkedIn Sales Navigator to identify target accounts and decision-makers. Build and maintain accurate prospect lists and outbound outreach workflows. Create targeted messaging sequences and refine them using engagement data. Track outreach activity, responses, meetings, and qualified opportunities. Partner with sales and marketing stakeholders to support follow-up and pipeline growth. Program Development Establish campaign structure, tracking, reporting, and repeatable outreach processes. Define benchmarks, recommend improvements, and maintain a test-and-learn roadmap. Provide regular updates on results, insights, risks, and recommended actions. Qualifications Proven experience managing LinkedIn Ads, Campaign Manager, and Sales Navigator. Hands-on B2B demand generation, lead generation, or pipeline development experience. Strong knowledge of audience segmentation, account-based targeting, campaign optimization, and reporting. Ability to write clear, compelling campaign and outreach messaging. Strong analytical, communication, organization, and project management skills. Ability to work independently and deliver against measurable KPIs. Preferred Experience B2B SaaS, telecommunications, connectivity, mobile technology, cloud, or enterprise technology experience. Experience supporting both product growth and enterprise lead-generation programs. Familiarity with CRM, marketing automation, sequencing, and reporting platforms. Recruiter No Recruiter Benefits offered See Benefits