Marketing Specialist Job Summary Gorilla Circuits is a U.S. Printed Circuit Board (PCB) manufacturing and assembly company based in San Jose, California. We work with customers across aerospace and defense, space, semiconductors, medical, robotics, automotive, energy, and other advanced technology industries. We are looking for a Marketing Specialist to join our growing Sales team. Working closely with our Marketing Manager, you will help grow the Gorilla Circuits brand across digital channels and in-person industry events. You'll have the opportunity to work across content creation, social media, paid advertising, SEO, website management, analytics, and trade shows, with room to bring new ideas to the table and take ownership of projects. Key Responsibilities Content & Social Media

• Create and publish engaging, brand-aligned content for LinkedIn, Instagram, Facebook, and X.
• Help grow Gorilla Circuits' organic social presence and engagement.
• Collaborate with internal teams to identify interesting projects, processes, and tech worth showcasing.
• Assist with photography, video, Reels, and other visual content for digital channels. Google Ads & Digital Advertising
• Help manage and optimize existing Google Ads PPC and Performance Max campaigns.
• Monitor campaign performance, identify opportunities for improvement, and assist with testing new approaches.
• Write and refine ad copy, headlines, and other campaign assets.
• Support ongoing efforts to improve lead generation and marketing ROI. Website & SEO
• Update and maintain website content using WordPress.
• Assist with on-page SEO, keyword optimization, metadata, internal linking, and other SEO initiatives.
• Write SEO-focused blog content that is useful to our target audience.
• Identify opportunities to improve website content, visibility, engagement, and conversion. Marketing Analytics & Reporting
• Assist in tracking and reporting on key marketing metrics across social media, website traffic, Google Ads, SEO, and other campaigns.
• Help analyze campaign performance and translate data into actionable insights. Audience & Brand Development
• Develop a strong understanding of Gorilla Circuits' customers, industries, competitors, and target audiences.
• Brainstorm and execute new marketing initiatives, campaigns, partnerships, and content ideas.
• Help maintain a consistent and recognizable Gorilla Circuits brand across channels. Trade Shows & Events
• Assist with planning and executing industry trade shows, conferences, and other events.
• Coordinate marketing materials including brochures, promotional items, booth materials, and giveaways.
• Assist with pre-event promotion, on-site execution, and post-event breakdown.
• Travel to and support select industry events as needed. Qualifications & Skills
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-5 years of marketing experience; entry-level candidates are encouraged to apply.
• Strong writing and communication skills.
• Experience creating content for social media platforms, particularly LinkedIn
• Experience with WordPress and basic SEO principles, Google Ads and digital advertising, Adobe Suite preferred.
• Strong organizational skills and attention to detail.
• Comfortable working independently while collaborating with a team.
• Comfortable learning technical concepts and communicating them in clear, engaging ways. Benefits
• 401(k)
• 401(k) matching
• Medical insurance
• Dental insurance
• Life insurance
• Retirement plan

Pay:

$35.00 - $40.00 per hour

Work Location:

In person