We are seeking a motivated Marketing Specialist to support brand growth and manage our online presence. The ideal candidate will have a strong grasp of e-commerce platforms, online advertising, and social media marketing. Experience with Shopify is highly preferred, along with proven skills in planning and executing effective marketing campaigns.
Key Responsibilities:
Manage and optimize our Shopify and Tiktok store (product listings, pricing, promotions) Plan, launch, and monitor online advertising campaigns (Google Ads, Facebook Ads, etc.) Manage and schedule posts for business social media accounts (Instagram, Facebook, etc.) Track and analyze campaign performance, prepare reports, and recommend improvements Support influencer partnerships, email marketing, and other promotional initiatives
Qualifications:
Familiarity with Shopify (experience preferred) or other e-commerce platforms Knowledgeable in advertising placements (Google Ads, Meta Ads, etc.) and digital marketing strategies Strong organizational, communication, and problem-solving skills Ability to work independently and meet deadlines Basic coding skills (HTML/CSS/JavaScript) are a plus Experience with TikTok Seller Center / TikTok Shop is a plus Fluency in Mandarin is a plus