Field Marketing Strategist Port of Subs - 5.0 Denver, CO Job Details Full-time From $60,000 a year 1 hour ago Benefits Health savings account Disability insurance Health insurance Dental insurance 401(k) Flexible spending account Paid time off Employee assistance program Vision insurance 401(k) matching Employee discount Professional development assistance Flexible schedule Life insurance Referral program Qualifications Marketing project management Computer operation Market research projects Microsoft Excel Microsoft Outlook Organizing community events Marketing company internal data Data reporting Digital campaign management Driver's License Data-driven problem-solving Food industry Managing projects Marketing analytics Restaurant marketing Technical Proficiency Cross-functional communication Excel data analysis Full Job Description Are you passionate about driving results, collaborating with franchisees, and creating strategic marketing solutions? If you're ready to make a meaningful impact in a dynamic, fun, and fast-paced environment, Port of Subs invites you to join our team as a Field Marketing Strategist! About the Role As a Field Marketing Strategist, you'll be instrumental in driving sales for existing restaurants while leading the successful launch of new locations in the quick-service restaurant (QSR) industry. You'll serve as a key liaison between corporate and franchise operations, developing powerful market entry strategies, executing restaurant openings, and working hand-in-hand with our franchise network. If you have a passion for strategic marketing, event coordination, and proven expertise in the QSR space, this role is designed for you. Key Responsibilities
- Strategic Market Research & Insights Conduct in-depth market research and competitive analysis, providing franchisees with valuable insights on target demographics and optimal market areas. Stay ahead of industry trends and local dynamics to ensure the success of both new and existing restaurants.
- Tailored Market Entry Plans Design and implement customized marketing, advertising, and promotional strategies for new locations. Create buzz around grand openings and enhance brand visibility in new regions.
- Franchisee Support & Consultation Serve as the go-to marketing expert for franchisees, offering hands-on support through pre-opening, grand opening, and post-opening phases. Deliver consistent, tailored guidance to foster success in each franchise location.
- Event & Campaign Management Lead and manage key promotional events, including grand openings, anniversaries, and ownership transitions. Coordinate giveaways and community-focused activities, ensuring all events align with brand standards and strengthen customer engagement.
- Budgeting & ROI Optimization Collaborate with franchisees to develop marketing budgets, set ROI targets, and ensure efficient allocation of resources. Analyze campaign performance and provide actionable recommendations for continuous improvement.
- Localized Campaign Execution Adapt national marketing strategies to fit the unique cultural and media landscapes of individual markets. Maintain brand integrity while ensuring campaigns resonate with local consumers.
Restaurant & Market Oversight:
Conduct regular visits (both in-person and virtual) to evaluate restaurant performance, identify opportunities for growth, and offer actionable recommendations based on KPIs and market feedback.
- Leadership & Co-op Collaboration Provide leadership to regional advertising co-ops, assisting with agenda development, media planning, and budget preparation. Lead strategic discussions on national and regional marketing programs.
- Corporate Partnership & Alignment Work closely with the corporate marketing team, Franchise Business Consultants, and other stakeholders to ensure cohesive, goal-driven marketing strategies. Participate in strategy sessions and contribute to larger marketing initiatives.
- Trend Monitoring & Continuous Improvement Stay up-to-date on the latest in both traditional and digital marketing trends, and apply these insights to refine and enhance market strategies, grand openings, and regional marketing efforts.
- Additional Responsibilities Perform other duties as needed, contributing to the ongoing growth and success of the brand. Knowledge & Skills You'll Need to Bring
- Education & Experience Bachelor's degree in business, marketing, or a related field, or equivalent work experience. At least five (5) years of experience in market entry strategies, grand opening management, or similar roles within the QSR industry. Prior experience with both corporate and franchise operations is preferred.
- Technical Proficiency Expertise in Microsoft Office (Word, Outlook, Excel, and PowerPoint) with a strong ability to utilize these tools for data analysis, reporting, and presentations.
- Strategic & Analytical Abilities Proven analytical skills combined with strong strategic planning capabilities. Adept at interpreting market data to drive informed decision-making and creating actionable marketing strategies.
- Project Management Excellence Proven track record of managing complex projects with excellent organizational and time- management skills, ensuring seamless execution of marketing initiatives.
- Effective Communication & Collaboration Outstanding interpersonal and communication skills, with the ability to collaborate seamlessly with corporate teams, franchisees, and external partners.
- Marketing Expertise Proficient in digital marketing, event management, and local market analysis. Experienced in creating and adapting marketing strategies to fit local market dynamics and franchise needs.
- Franchisee Support & Education Skilled in guiding and educating franchisees on executing effective marketing campaigns, managing budgets, and tailoring national strategies for local markets.
- Industry Knowledge Deep understanding of franchise industry trends, local market dynamics, and consumer behavior in the QSR sector.
- Problem-Solving & Creativity Strong problem-solving skills paired with creative thinking, allowing for innovative solutions in marketing and operational challenges.
- Independence & Teamwork Ability to work independently with minimal supervision while thriving in a fast-paced, collaborative environment.
- Positive & Relationship-Focused A positive attitude with a focus on building and maintaining strong relationships with franchisees, third-party partners, and internal colleagues. Work Environment
- Reports to the Director of Field Marketing.
- Full-time, exempt role with benefits, primarily remote with travel to conferences, meetings, and training as needed.
- 50% travel required.
- Must be able to work evenings, weekends, and holidays as necessary. Physical Demands
- Ability to operate a computer and other office equipment.
- Ability to remain stationary for up to 10 hours.
- Ability to stand for up to 10 hours.
- Ability to regularly lift up to 50 pounds and perform movements such as pushing, pulling, twisting, bending, and kneeling for extended periods. Pre-Employment Requirements
- Must pass a conditional post-offer background check.
- Valid driver's license and vehicle insurance required.
Why Join Our Team? At Port of Subs, joining our team means working under top-level executive leadership in a dynamic and supportive environment. You will have the opportunity to be influential every day, make a real impact, and enjoy long-term growth potential. We offer a hybrid, casual work environment that fosters both advancement and excellence. Additionally, we offer a robust, comprehensive benefits package that includes:
- Competitive salary
- Generous paid time off
- Medical, dental, and vision benefits
- Flexible Spending Accounts (FSA)
- Company-paid life insurance
- Short-term and long-term disability
- 401(k) with company match
- Employee Assistance Program (EAP)And many other perks! Our Values At Port of Subs, we are committed to driving positive change, fostering a strong sense of community, inspiring those around us, and always doing what's right. Our core values, outlined below, are the foundation of our culture and make Port of Subs an exciting place to work. Come join us - our energy is contagious!
- Vision Changing lives, one sub at a time!
- Mission Creating delicious subs to deliver joy and unite communities, as we spread the sub love worldwide!
- Core Values 1.
Make it Great We're dedicated to providing exceptional subs, top-notch service, and memorable experiences. 2. Inspire Others We lead with passion, foster creativity, and encourage our teams to strive for excellence every day. 3. Do What's Right We have integrity, and value being reliable and consistent, and always putting our customers and community list. 4. Create a Community Together, we'll continue to build meaningful connections and make a lasting impact in the communities we proudly call home. 5. Everybody Wins! Doing what is right during that moment. Have each other's back. Take care of our customers and each other. Meet Port of Subs Port of Subs is a dynamic and successful franchise with nearly 50 years of history in serving top-quality sandwiches, salads, and catering services. Renowned for our fresh, sliced-to-order sandwiches, we pride ourselves on offering premium meats and cheeses, fresh-baked breads, and zesty dressings and spices. Our diverse menu features everything from our famous sub sandwiches and signature hot subs to specialty wraps, fresh salads, breakfast favorites, delicious desserts, and refreshing beverages. We're dedicated to providing an unforgettable dining experience that keeps our customers coming back for more. But our commitment goes beyond great food and exceptional service. At Port of Subs, we are deeply invested in supporting our communities. We actively sponsor local events, partner with schools and organizations, and contribute to charitable causes. Giving back is integral to our values and culture, and we believe it is the cornerstone of our success. Since adopting the franchise model in 1985, Port of Subs has grown into a leading name in the quick-service restaurant industry. In 2023, we gained further momentum with the support of Area 15 Ventures, led by Dave Liniger, co-founder and former CEO of RE/MAX. Leveraging our strong legacy, core values, and proven business model, Liniger and his team are accelerating our growth and expanding the Port of Subs brand into new neighborhoods. As we continue to thrive, we are excited to bring the unique taste of Port of Subs to even more communities, building meaningful connections and making a positive impact where we operate. Compensation The compensation range for this position is $60k-$65k annually and will be determined based on experience and demonstrated success.
Job Type:
Full-time Pay:
From $60,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Referral program Vision insurance
Experience:
Field Marketing:
2 years (Required) food franchise: 2 years (Required) Ability to
Commute:
Denver, CO 80281 (Required)
Work Location:
In person