Lafayette, CO 80026 Job Summary Lead integrated marketing and brand-building initiatives across the Acute Care & Monitoring business. Develop customer personas, campaigns, content, media strategies, and measurement plans to support growth, product launches, and global marketing programs. Key Responsibilities Develop and execute integrated marketing strategies and campaigns. Create customer personas, journey maps, and media insights. Develop marketing plans, budgets, business cases, and KPIs. Manage campaigns across paid, owned, earned, and shared media . Partner with creative teams, agencies, and digital teams. Lead sponsorship and partnership initiatives. Develop brand and marketing content. Track KPIs, analyze performance, and recommend improvements. Support new product launches and strategic initiatives. Manage projects from strategy through execution and measurement. Required Qualifications Bachelor's + 4 years relevant experience Strong integrated marketing and campaign development experience. Digital and omnichannel marketing expertise. Experience with marketing KPIs, measurement, and performance analysis. Strong project management and organizational skills. Excellent communication and stakeholder management skills. Experience working in a matrixed organization. Preferred Skills Healthcare or medical device industry experience. Brand building and downstream marketing. New product launch experience. Customer personas and journey mapping. Global or regional marketing programs. This job can be searched as, marketing, marketing specialist, digital coordinator, marketing coordinator, social media IND_
ENG Pay:
$40.00 - $45.00 per hour Expected hours: 40.0 per week Application Question(s): Are you legally authorized to work in the United States for any employer, without current or future sponsorship?
Experience:
downstream marketing: 4 years (Required) New product launch: 3 years (Required) Regulatory industry: 4 years (Required)