Sr Marketing Specialist at Horizontal Talent Sr Marketing Specialist at Horizontal Talent in Lafayette, Colorado Posted in about 23 hours ago. Join a dynamic marketing team supporting integrated campaigns that help drive brand growth, strengthen market presence, and deliver meaningful customer experiences across a global organization. This role is ideal for a strategic, hands-on marketing professional who enjoys collaborating across functions, managing complex initiatives, and turning insights into impactful programs. Responsibilities Develop and execute integrated marketing programs that support brand and business goals. Build marketing strategies, budgets, campaign plans, measurement approaches, and ongoing improvements. Lead sponsorship and partnership concepts from evaluation through activation. Oversee the creation of content across channels to support messaging and reputation objectives. Use paid, owned, earned, and shared media approaches to deliver coordinated campaigns. Create and track performance measures, listening tools, and reporting methods to assess campaign impact. Use audience insights, customer journey thinking, and market understanding to shape campaign direction. Partner with regional marketing leaders, agencies, and internal creative and digital teams to ensure consistent execution. Support new product launches and strategic initiatives by coordinating across a matrixed organization. Identify opportunities to improve processes, strengthen programs, and enhance marketing outcomes. Skills Bachelor's degree or equivalent education and a minimum of 4 years of relevant experience; advanced degree with at least 2 years of relevant experience is also acceptable. Experience in the healthcare industry, such as medical device, pharmaceutical, biotech, insurance, hospital, or health system environments. Proven ability to develop and deploy integrated marketing campaigns. Working knowledge of Workfront or a similar creative project management tool. Working knowledge of Veeva or a similar project management system. Strong project management, organization, and attention to detail. Clear communication skills and the ability to work effectively across teams and stakeholders. Ability to work independently, manage priorities, and contribute to complex initiatives. Preferred Skills Experience partnering with stakeholders across a matrixed organization. Customer journey mapping experience. Agility and comfort working in a fast-moving environment. Proactive mindset with a bias for action. Ability to influence decisions and build consensus across teams. Experience mentoring or guiding others on projects or deliverables. Strong interest in data-informed marketing and performance measurement. Horizontal is committed to fostering an inclusive workplace where diverse perspectives, experiences, and backgrounds are valued. We encourage candidates from all backgrounds to apply and welcome individuals who bring unique ideas, collaborative energy, and a passion for equitable access and belonging. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.