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MP
MATTRESS PLUS LLC
Digital Marketing Specialist
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Based on Connecticut data
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What they do
A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$85,653 / year median in Connecticut
+3% projected growth
Job Description
Job Summary We are seeking an energetic and results-driven Digital Marketing Specialist to elevate our brand presence across multiple digital channels. In this role, you will develop and execute innovative marketing strategies that drive engagement, increase online visibility, and generate measurable growth. Your expertise in digital marketing tools and techniques will be essential in crafting compelling campaigns that resonate with target audiences and deliver outstanding performance. This paid position offers a dynamic environment where creativity meets analytics, empowering you to make a tangible impact on our company's success. Responsibilities Design, implement, and optimize comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and ROI. Conduct keyword research using SEO tools to enhance website visibility and improve organic search rankings through effective SEO strategies. Manage website content using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for search engines. Utilize web analytics reporting tools such as Google Analytics and marketing automation platforms to monitor campaign performance, analyze data trends, and refine marketing tactics accordingly. Develop creative assets including graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator) to support advertising campaigns and content creation efforts. Oversee paid advertising campaign setup, management, and optimization for paid search (SEM), paid social media advertising campaigns, and performance marketing initiatives. Collaborate with cross-functional teams to ensure consistent branding across all digital touchpoints while managing website updates, landing pages, and email marketing campaigns. Requirements Proven experience in digital marketing with a strong understanding of SEM, SEO, social media marketing, paid advertising campaign management, and web analytics reporting. Proficiency in SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and marketing automation platforms. Technical skills including HTML, CSS, JavaScript, SQL for website management and campaign tracking purposes. Skilled in content creation with the ability to produce compelling copy and visual assets tailored for diverse digital channels. Familiarity with content management systems such as WordPress or similar platforms for website updates and management. Strong analytical mindset with experience in web analytics reporting to measure campaign effectiveness and optimize performance. Excellent communication skills combined with the ability to manage multiple projects simultaneously in a fast-paced environment. Knowledge of e-commerce platforms is a plus; experience with B2B marketing strategies is advantageous. Join us as a Digital Marketing Specialist if you're passionate about leveraging cutting-edge digital tools to craft impactful campaigns that drive growth! This role offers the opportunity to work at the forefront of digital innovation while developing your expertise in a collaborative environment dedicated to excellence.