WCS Partners is seeking an experienced professional to lead our demand generation efforts. This role offers an exciting opportunity to join a growing firm in a dynamic industry, where you'll have the resources to invest in innovation and work in a competitive environment that evolves quickly. Our culture is inviting and competitive, embracing challenges and celebrating accomplishments. Responsibilities Build and operate the demand generation engine. Plan and execute integrated campaigns for health system buyers. Implement and manage ABM, marketing automation, and CRM workflows. Own core digital demand channels. Maximize website conversion, SEO, GEO, AEO, and SEM readiness. Measure performance and optimize demand programs. Requirements 8 years of experience in B2B demand generation, growth marketing, digital marketing, or integrated campaign management. Proven success building and scaling a demand generation function, including strategy, execution, and optimization. Hands-on experience with marketing automation and CRM platforms, including HubSpot and Salesforce, to manage lead lifecycle, nurturing, reporting, and sales alignment. Expertise executing integrated, multi-channel campaigns across digital, paid social, search, email, webinars, content syndication, and account-based marketing (ABM). Experience with ABM platforms (e.g., Demandbase, 6sense, or Terminus) and driving account engagement in complex B2B sales environments. Strong analytical skills with experience developing dashboards, measuring campaign performance, and using data to optimize pipeline growth and marketing ROI. Healthcare marketing experience preferred, with knowledge of hospitals, health systems, or other complex provider organizations. #

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The hourly rates and/or salaries listed may or may not reflect total compensation packages including bonus and fringe benefits, etc., nor are the advertisement(s) posted a guarantee of a certain compensation package for a position or bona fide offer of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.