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C
(Confidential)
Digital Engagement Specialist
Career Insights for Email Marketing Specialist
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Scorecard
Based on Florida data
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What they do
An Email Marketing Specialist develops Email marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources, and ensures Email content fits form and template.
$65,429 / year median in Florida
-2% projected decline
Job Description
Job Description Help for Job Description. Opens a new window. 1. Lead the development and execution of email and SMS marketing campaigns, including newsletters, promotional messages, and automated drip campaigns. 2. Build and optimize multi-channel marketing journeys that guide prospects and customers through the engagement funnel. 3. Manage and segment email and SMS lists to ensure targeted and personalized communication. 4. Design and implement email and SMS templates that are visually appealing and optimized for deliverability and engagement. 5. Use Salesforce and Marketing Cloud to manage campaign workflows, track performance, and generate insights. 6. Analyze campaign metrics, such as open rates, click-through rates, and conversion rates, to optimize future campaigns. 7. Collaborate with the content and design teams to create compelling copy and visuals for email and SMS campaigns. 8. Ensure compliance with email and SMS marketing regulations and best practices, including GDPR, CAN-SPAM, and TCPA. 9. Stay updated on industry trends and emerging technologies in email, SMS marketing, and digital communication. 10. Implement minor adjustments to website pages. Must have 2 years of experience in Marketing Automation Software.