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GIFL2 LLC

Marketing Specialist

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Job Description

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Job Duties:
Develop and implement marketing strategies to promote the employer's premium gelato and dessert products across retail, digital, and community channels. Ensure marketing initiatives comply with corporate brand guidelines and product presentation standards established by the company's international franchisor/brand owner. Plan promotional campaigns, seasonal product launches, and in-store marketing initiatives Analyze market trends, customer preferences, and competitor activity Manage digital marketing, social media, online advertising, content development, and promotional partnerships Coordinate branded marketing materials Assist with loyalty and customer engagement programs; evaluate campaign performance Coordinate third-party marketing relationships; and support business development through localized marketing strategies.
Requirements:
Bachelor's degree in Marketing, Business Administration, or related field, or foreign equivalent 6 months of experience as a Marketing Specialistapplying corporate brand standards and advertising guidelines for consumer food and beverage products. AI Translation Assistant Opens in new window