Description Job Title:

Marketing Analytics Specialist Location:

Atlanta, GA Job Type:

Contract Work Arrangement:

Onsite Schedule:

Monday-Friday, standard business hours Job Summary We are seeking a Marketing Analytics Specialist to analyze marketing and customer data and translate findings into actionable insights. The ideal candidate combines strong analytical skills with an understanding of digital marketing, campaign performance, customer behavior, and business KPIs. Key Responsibilities

+ Analyze marketing campaign and channel performance

+ Build and maintain marketing dashboards and recurring reports

+ Track KPIs across paid media, email, website, social, and other channels

+ Identify trends, opportunities, and areas for optimization

+ Support campaign measurement, attribution, and performance analysis

+ Pull and manipulate data from multiple marketing platforms

+ Partner with marketing teams to define measurement strategies

+ Present insights and recommendations to internal stakeholders

+ Maintain reporting processes and documentation

+ Support forecasting, budget analysis, and campaign planning Requirements Qualifications + 2+ years of marketing analytics, digital analytics, business intelligence, or related experience

+ Strong Excel/Google Sheets skills

+ Experience with GA4 or similar analytics platforms

+ Experience building dashboards and reports

+ Strong analytical and problem-solving abilities

+ Ability to translate data into clear business recommendations

+ Strong communication and presentation skills Preferred Skills GA4 | Excel | SQL | Tableau | Power BI | Looker Studio | Salesforce | CRM Analytics | Google Ads | Meta | Marketing Attribution Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .