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Product Specialist
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What they do
A Product Marketing Specialist develops marketing plans and strategies for one or more products sold by a business. Shapes and implements product-wide strategies and ensures that they fit in with company-wide messaging. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$76,928 / year median in the U.S.
+7% projected growth
Job Description
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today! The Product Specialist plays a critical role in ensuring our customers can maximize their experience with our products and services. This role adds value to our customers and our dealer network by providing exceptional customer service; educating both customers and dealers on our products, technology offerings, and services. This role will be responsible for the Wisconsin region, including Eau Claire, La Crosse, Madison, and Janesville. Your Impact Support customers and dealers to ensure they can optimize the performance and efficiency of our products and technology offerings while providing an exceptional customer experience. Execution of education and training of our products and technology suite of offerings Act as a team player; working together with your peers and our dealer network to improve customer satisfaction. Assist with and execute product demonstrations with a focus on ensuring our customers have exceptional experience and get the most of our products and services. Support dealers with customer visits with the intent to build relationships, collect VOC information, prospect, or qualify leads. Must be disciplined in completing internal administrative tasks relating to position to ensure robust metrics and reporting (ie. Lead Gen., Training, Demonstrations) Coordinate, assist, and help execute other customer-oriented events - clinics, training, farm shows, dealer events, etc. Your Experience and qualifications High school diploma with 5+ years of experience working in a Sales, marketing, customer service, and/or technical support role working in the agricultural industry - equipment, technology, inputs, retail, etc. Experience operating agricultural equipment and robust knowledge of technology products in the agricultural industry.