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State Savings Bank - SSB
Marketing Specialist-Part Time
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Job Description
Overview Join our team as a Part-Time Marketing Specialist and use your creativity and strategic thinking to increase our bank's presence in the community. You will develop and execute marketing campaigns, leverage the power of digital tools and foster relationships to drive growth. This position offers an opportunity for the motivated individual to refine your skills and grow your marketing knowledge. Responsibilities Develop the marketing budget, create content and implement multichannel marketing strategies that align with our bank's goals, including social media marketing campaigns, email marketing, and print advertising. Manage and optimize social media advertising campaigns on platforms to maximize reach and engagement. Utilize SEO techniques and web analytics reporting tools to monitor campaign performance for data-driven decision making. Coordinate with loan team to align marketing efforts with bank's strategies, ensuring consistency. Experience Proven experience in digital marketing, including managing social media advertising campaigns and executing multichannel marketing strategies. Strong knowledge of web analytics reporting and marketing automation tools. Demonstrated ability in content writing, graphic design and managing marketing project timelines effectively. Ability to analyze data for insights that inform campaign adjustments and improve ROI . Excellent communication skills with the capacity to collaborate across teams.