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M
Mindlance
Marketing Automation QA Specialist
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Based on Illinois data
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What they do
A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
$92,913 / year median in Illinois
+5% projected growth
Job Description
Marketing Automation QA Specialist#26-23607
North Chicago, IL
Onsite Job Description
- Top 3-5 Skills
- 1 Salesforce Marketing Cloud Email Specialist Certificate 2 Demonstrate strong knowledge of SFMC Journey Builder, Automation Studio, and Contact Builder 3 Ability to understand and describe SQL, AMPScript, HTML, JavaScript, and CSS 4 Ability to collaborate with Architects, PM, PgM, and other cross-functional partners to achieve project goals in a timely and accurate way 5 Strong documentation skills The Marketing Automation QA Specialist (SFMC) is part of the Digital Lab and will be responsible for playing an integral part of the team building 1:1 marketing programs in Salesforce Marketing Cloud.
Responsibilities include:
- Perform Quality Assurance checks and documentation on high-complexity omnichannel marketing campaigns, including all functional elements of campaigns (creative builds, automations, queries, journeys, etc)
- Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform.
- Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
- Participate in agile delivery activities such as QA and continuous improvement.
- Maintain documents per requirements of department document management policies and procedures.
- Identify and resolve gaps and implement improvements to QA processes and documentation
- Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.
- Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.
Key Leadership Competencies:
- Positive "all for one" approach to team deliverables and priorities.
- Builds strong relationships to enable higher performance.
- Learns, fast, grasps the "essence" and can change course quickly where indicated.
- Raises the bar and is never satisfied with the status quo.
- Creates a learning environment and open to suggestions.
- Embraces the ideas of others, nurtures innovation and manages innovation to reality.
Qualifications:
- Salesforce Marketing Cloud Email Specialist Certification
- 3-4 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
- Minimum of 2 years of hands-on work experience in either campaign build, or campaign and technical QA capacity
- Bachelor's Degree
- Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
- Ability to work independently without day-to-day supervision.
- Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates
- Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
- Knowledge of database, email, digital, 1:1 marketing concepts and best practices
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings
- Proficiency with MS Excel, SQL, and
HTML/ CSS
- Excellent written, verbal, and interpersonal communication skills
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings