We're looking for a creative, driven Digital Marketing Specialist who knows how to turn ideas into engaging content and measurable results. In this role, you'll help shape the digital presence of several growing companies through social media, content creation, campaigns, website coordination, and e-commerce support. You'll work directly with ownership and outside marketing partners, giving you the opportunity to bring forward new ideas, influence strategy, and see the real impact of your work on brand awareness, customer engagement, and sales growth.

ESSENTIAL RESPONSIBILITIES

• Work with the President and ownership to develop and execute marketing strategies, priorities, and promotional initiatives.
• Lead day-to-day social media marketing and content creation for several companies, including planning, writing, creating, scheduling, and publishing engaging content.
• Develop and maintain a marketing calendar for seasonal campaigns, product launches, special promotions, events, and other key marketing activities.
• Work closely with the company's external website and digital marketing partner by providing content, business updates, new ideas, and feedback needed to keep the website current and improve results.
• Coordinate with external ecommerce and marketplace partners by providing product information, promotional content, brand assets, and other materials needed to support online sales.
• Track and report key website and social media performance metrics, including traffic, clicks, engagement, likes, shares, follower growth, conversions, and other relevant KPIs.
• Use marketing performance data to identify trends, recommend adjustments, and help improve the effectiveness of campaigns and content.
• Create and coordinate updated marketing content for other affiliated entities as requested.
• Support marketing-related administrative and planning activities, including campaign coordination, vendor communication, content organization, and budget tracking as needed.
• Assist with light sales and customer outreach activities when appropriate, including promotional follow-up and support for revenue-generating initiatives.
• Stay current on social media trends, platform changes, consumer behavior, and new marketing opportunities, and bring forward practical ideas for growth.
• Perform other marketing, sales, administrative, or business support duties as assigned as organizational needs evolve.

QUALIFICATIONS/SKILLS

• Entrepreneurial, growth-minded approach with a strong focus on customer engagement and business results.
• Strong social media marketing and content creation skills across major platforms.
• Excellent writing, editing, storytelling, and brand communication skills.
• Ability to balance creativity with data and use performance metrics to improve marketing decisions.
• Ability to build productive working relationships with external marketing, website, ecommerce, and other vendor partners.
• Strong organizational and project management skills with the ability to manage multiple brands, priorities, and deadlines.
• Working knowledge of website analytics, ecommerce, SEO/SEM, and digital advertising concepts.
• Ability to work independently, take initiative, and bring forward new ideas while collaborating closely with ownership and outside partners.

EDUCATION/ EXPERIENCE

• Bachelor's degree in marketing, communications, business, or a related field preferred; equivalent relevant experience will be considered.
• Minimum of 2 years of experience in digital marketing, social media marketing, content creation, ecommerce, or a related field.
• Demonstrated experience creating and managing social media content and campaigns.
• Experience using website, social media, and marketing analytics to track performance and inform decisions.
• Experience coordinating with external agencies, vendors, or marketing partners preferred.
• Working knowledge of major social platforms, including Facebook, Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms.

PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Ability to sit for extended periods of time while working on a personal computer and to move intermittently throughout the workday.

SPECIAL REQUIREMENTS

Will be required to work out of multiple locations throughout the week. Most are within Fort Wayne city limits but potential travel to owned businesses or potential acquisitions outside of Fort Wayne is anticipated.

EXPECTED HOURS OF WORK

Monday-Friday 8am - 5pm and as needed.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Type:

Full-time Pay:

$45,000.00 - $65,000.00 per year

Benefits:

Dental insurance Health insurance Vision insurance

Education:

Bachelor's (Preferred)

Experience:

Digital marketing: 2 years (Required)

Work Location:

In person