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Brand and Marketing Specialist
Job Description
Description We are seeking a dynamic and innovative Brand and Marketing Specialist for a growing manufacturing client with locations throughout Louisiana. This role will help elevate the client's brand presence through compelling marketing and communication strategies across multiple platforms to support proprietary and private label portfolios. This hands-on role partners closely with the Category Specialists to drive brand growth, customer engagement, and market expansion, requiring strong product management capabilities. creative execution skills, and the ability to lead cross-functional projects that deliver measurable, customer-centric results. Key Responsibilities Develop and implement comprehensive marketing strategies aligned with the company's product portfolio and growth objectives. Execute marketing concepts across websites, social media, trade shows, customer memberships, and industry events. Plan, coordinate, and support customer engagement initiatives, programs, and trade shows. Design and produce marketing materials - prints, digital collateral, event graphics, presentations, email campaigns, and social assets. Collaborate with customers to support private label marketing programs with data-driven recommendations and best practices. Skills, Knowledge and Expertise Knowledge of B2B marketing principles Project management experience with an ability to foster cross-functional collaboration Strong knowledge of Adobe InDesign, Adobe Illustrator, and Adobe Photoshop Experience analyzing marketing data to identify effective approaches and tools A Bachelor's degree in Graphic Design, Marketing, or related field 3 - 5 years of marketing and/or graphic design experience Manufacturing industry experience preferred Benefits Dental insurance Health insurance Paid time off Retirement plan Vision insurance About Unitas Consulting Founded in 2020, Unitas Consulting set out to deliver a different kind of HR experience — one that treats people and performance as equally important, for both organizations and their employees. We partner with businesses to align strategy, leadership, and workforce capability so growth doesn't stall in the middle, offering everything from core HR administration and compliance to specialized services like Leadership Architecture Design, strategic facilitation, leadership training, and more. Our engagements are flexible, offered as project-based work or ongoing retainer partnerships tailored to each client's needs. Organizations choose Unitas because we bring deep HR expertise, a customized approach, and a client-centric commitment to support. This company is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.
Benefits
- Paid Time Off (PTO)
- Other Retirement and Savings
- Health Insurance
- Dental Insurance